Brand Manager - Hamburg

GBfoods Germany is part of the GBfoods group. At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including D&L, Lacroix, Imperial, Blå Band, Royco, Aïki, Liebig, Gallina Blanca, Erasco, Bama and Grand'Italia among others.

Our Purpose “Celebrating local flavours”, is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture. Today, with a turnover of around 1,2 billion euros and a team of more than 3,300 people, we are the preferred choice of millions of consumers. GBfoods Germany is the corporate brand of Erasco, Heisse Tasse and Lacroix.

Job Description:

Join a leading international FMCG company and take ownership of one of its key brands. In this role, you'll drive brand strategy, lead innovative marketing campaigns, manage exciting product launches, and identify new growth opportunities through consumer and market insights. If you're passionate about building brands in a fast-paced, collaborative environment, this is a great opportunity to make a real impact.

Key Responsibilities:

• Support the further development of the brand strategy in close collaboration with the Senior Brand Manager
• Independently implement and manage marketing projects within defined strategic guidelines
• Identify and prioritize growth drivers based on in-depth market, competitor, and consumer analyses
• Plan, execute, and manage integrated marketing campaigns with a strong focus on digital channels, including coordination of media agencies
• Ensure a consistent and brand-compliant presence across all communication channels
• Drive the development of the digital brand presence and content strategy along the customer journey
• Plan, implement, and evaluate new product launches and relaunches in close collaboration with relevant stakeholders, taking into account the Stage-Gate process
• Manage product and portfolio maintenance in collaboration with R&D, Legal, Procurement, and Production, aligned with Sales
• Track and monitor performance as well as key business KPIs of the assigned product category.

Requisitos:

• Completed degree, ideally with a focus on Marketing, Business Administration, or a comparable field
• Approximately 4–6 years of experience in brand management, ideally in the FMCG / food industry
• Proven experience in implementing brand strategies and developing marketing campaigns
• Confident handling of common media KPIs (e.g., reach, CPC, CPM, ROI) and the ability to manage and optimize campaigns in a performance-driven way
• Strong analytical background (e.g., Nielsen, ZouGov, and ideally digital analytics tools)
• Strong entrepreneurial mindset and solid numerical understanding
• Experience in project management and cross-functional collaboration
• Excellent communication skills and strong stakeholder management capabilities
• Fluent in German and English