Marketing Lead

At RAVIPA, marketing is powered by a diverse team of specialists—from PR, Social Media, Content, Creative, Graphic Design, Performance Marketing, Video Production, Visual Merchandising, Retail Marketing, and E-commerce. We’re looking for a Marketing Lead who can bring all these functions together.

This role is less about managing individual marketing functions and more about leading collaboration, driving execution, and ensuring every campaign is delivered seamlessly. You’ll oversee marketing operations across collections and campaigns, align cross-functional teams, and keep projects moving from concept to launch. You’ll report directly to the CEO and steer all marketing initiatives, including new product development (NPD), events, promotions, and advertising—while coaching and grooming functional leads and their teams to grow.

Key Responsibilities

Marketing Operations & Project Leadership

• Lead end-to-end execution of marketing campaigns, product launches, seasonal collections, and brand initiatives.
• Own RAVIPA’s overall marketing plan, calendar, and budget, and set priorities and targets across all functions.
• Build campaign timelines, coordinate deliverables, and ensure projects stay on schedule.
• Connect multiple marketing teams to ensure smooth collaboration and execution.
• Identify bottlenecks, solve operational challenges, and improve marketing workflows.
• Ensure all teams are aligned on priorities, deadlines, and campaign objectives.

Cross-functional Collaboration

• Work closely with PR, Creative, Content, Social Media, Performance Marketing, Video, Visual Merchandising, Retail, E-commerce, Product Development, and Customer Success teams.
• Facilitate effective communication between departments to ensure seamless campaign execution.
• Lead regular project meetings, provide clear direction, and keep stakeholders informed throughout each project.

Campaign & Go-to-Market Management

• Own the execution of 360° marketing campaigns across online and offline channels.
• Drive and coordinate new product development (NPD), product launches, collaborations, events, promotions, advertising, and seasonal campaign.
• Ensure every customer touchpoint delivers consistent brand experiences.
• Maintain high standards across creative assets, storytelling, merchandising, retail execution, and digital channel.

Team Leader

• Foster a collaborative, positive, and high-performing team culture
• Coach, develop, and groom functional leads and their teams—helping prioritize work, allocate resources, build skills, and remove roadblocks.
• Encourage cross-team collaboration, knowledge sharing, and continuous improvement.
• Inspire teams to deliver creative and commercially impactful.

Process Improvement

• Continuously improve marketing processes, project management systems, and communication across teams.
• Develop scalable workflows that increase efficiency as RAVIPA continues to grow globally.
• Recommend tools, systems, and best practices that improve collaboration and productivity.

Performance & Business Impact

• Monitor campaign execution, timelines, and business outcomes.
• Review post-campaign learnings and identify opportunities for improvement.
• Ensure marketing initiatives support brand growth, customer engagement, and commercial objectives.

Qualifications.

• 5-8 years of experience in marketing, brand management, marketing operations, project management, or integrated marketing.
• Strong experience leading cross-functional projects in a fast-paced environment.
• Excellent project management and organizational skills.
• Outstanding communication and stakeholder management abilities.
• Natural leadership with the ability to unite diverse teams around shared goals.
• Strategic thinker with exceptional execution.
• Comfortable managing multiple campaigns simultaneously.
• Passion for branding, storytelling, fashion, lifestyle, retail, or consumer brands.
• Fluent in Thai and English.

Success in This Role

You’ll thrive if you can

• Bring multiple marketing teams together into one high-performing organization.
• Deliver campaigns on time with exceptional
• Create efficient processes that help teams work smarter.
• Enable every marketing function to perform at its best.
• Turn ambitious ideas into flawless execution.