Performance Marketing Manager

Issa Compass is building the technology platform for global immigration. We help individuals and businesses navigate visa applications through a combination of software, automation, AI, and expert support.

We are looking for a highly analytical and hands-on Performance Marketing Lead / Associate to own paid acquisition and help us scale efficiently across markets.

You will work directly with the founders and take ownership of campaign strategy, execution, creative testing, funnel optimization, and growth analytics. This is a high-impact role for someone who enjoys moving quickly, testing aggressively, and turning data into revenue.

What You’ll Own

1. Paid Acquisition Strategy and Execution

• Plan, launch, and optimize campaigns across Meta, TikTok, Google, and other relevant paid channels.
• Own campaign performance from budget allocation and targeting to bidding, creative testing, and scaling.
• Manage campaigns across different visa products, customer segments, and geographic markets.
• Identify new paid acquisition opportunities and determine where we should invest next.

2. Performance Analysis and Optimization

• Track and improve key metrics including CAC, ROAS, CPL, conversion rate, and payback period.
• Diagnose performance issues across campaigns, landing pages, and the wider customer funnel.
• Build clear reporting and dashboards that help the team understand what is driving growth.
• Turn campaign and customer data into concrete actions, not just reports.

3. Creative Strategy and Testing

• Develop a structured pipeline for testing new hooks, formats, audiences, offers, and messaging.
• Work closely with content creators, designers, influencers, and external partners to produce high-performing ads.
• Analyze creative performance and translate insights into better briefs and new iterations.
• Build systems that allow us to produce and test creative at a high volume.

4. Landing Pages and Conversion Rate Optimization

• Improve conversion across the journey from ad click to lead, payment, and completed application.
• Design and run experiments across landing pages, forms, offers, pricing, and onboarding.
• Work with product and engineering to reduce friction and improve self-serve conversion.
• Ensure that acquisition campaigns are connected to the full customer journey, rather than optimized only for leads.

5. Attribution and Marketing Operations

• Improve tracking and attribution across Meta Pixel, Conversions API, Google Analytics, CRM, and internal systems.
• Ensure campaign data is accurate, consistent, and useful for decision-making.
• Build scalable processes for campaign setup, reporting, experimentation, and knowledge sharing.
• Help determine true channel performance across longer and more complex customer journeys.

6. New Market and Product Launches

• Develop acquisition strategies for new visa categories and countries.
• Run rapid validation campaigns to test demand, pricing, positioning, and target audiences.
• Coordinate launches across marketing, product, business development, legal, and operations.
• Adapt campaigns and messaging based on local customer behavior and market dynamics.

Who We’re Looking For

You may be a strong fit if you:

• Have hands-on experience running and optimizing paid campaigns, particularly across Meta, TikTok, or Google.
• Are comfortable managing campaigns directly rather than only overseeing agencies.
• Understand performance marketing metrics and can connect them to revenue and profitability.
• Have strong analytical skills and are comfortable working with spreadsheets, dashboards, and funnel data.
• Know how to design structured experiments and make decisions with imperfect information.
• Can balance creative judgment with quantitative analysis.
• Move quickly, take ownership, and proactively solve problems.
• Are willing to roll up your sleeves and work across campaigns, creative, landing pages, tracking, and operations.
• Are a collaborative, low-ego teammate with strong communication skills.
• Experience in a startup, high-growth consumer business, marketplace, fintech, travel, immigration, or other digital service business is a plus.

Why Join Issa Compass?

• Work directly with the founders on one of the company’s most important growth functions.
• Own meaningful budgets and see the direct commercial impact of your work.
• Run campaigns across multiple countries, customer segments, and visa products.
• Help build the performance marketing function from the ground up.
• Join a fast-growing technology company working to make global mobility simpler and more accessible.

We welcome applications from both experienced performance marketers and high-potential candidates who have strong analytical skills, hands-on paid media experience, and the drive to learn quickly.