Head of Branding Strategy & Marketing

Asset World Corp (AWC) is seeking an exceptional marketing leader to drive the strategic positioning, commercial growth, and brand development of one of Thailand's most exciting portfolio of mixed-use, retail, lifestyle, and experiential destinations.

This role goes beyond traditional marketing. You will shape compelling brand strategies, build high-value commercial partnerships, and lead integrated campaigns that increase visitation, customer engagement, and revenue while supporting new project launches and pre-opening success.

Jobs Description:

1. Strategic Brand Leadership

• Develop and execute integrated marketing strategies that drive brand awareness, customer engagement, occupancy, and footfall across multiple properties.
• Define compelling customer value propositions (CVP), brand positioning, identity, and go-to-market strategies for both new developments and existing assets.
• Translate long-term brand strategy into measurable marketing plans with clear KPIs and customer experience outcomes.
• Monitor campaign performance and optimize marketing effectiveness through data-driven insights.

2. Strategic Partnerships & Commercial Growth

• Identify, negotiate, and secure strategic partnerships, sponsorships, and commercial collaborations that generate incremental revenue.
• Build strong relationships with brand owners, tenants, sponsors, agencies, and key external stakeholders.
• Develop integrated B2B marketing initiatives and partnership programs supporting both pre-opening and operational phases.
• Collaborate closely with internal business units to maximize commercial opportunities across the portfolio.

3. Marketing Leadership

• Lead, coach, and develop a high-performing marketing team while fostering a collaborative and results-oriented culture.
• Drive cross-functional collaboration across leasing, operations, development, retail, hospitality, and project teams.
• Manage multiple high-priority initiatives simultaneously while maintaining execution excellence under tight timelines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 10+ years of progressive experience in brand strategy, integrated marketing, or commercial marketing leadership.
• Experience within retail, real estate, hospitality, mixed-use developments, lifestyle destinations, or experiential businesses.
• Demonstrated success in developing brand strategy and delivering measurable commercial results.
• Proven experience building and closing strategic partnerships, sponsorships, and commercial collaborations.
• Strong stakeholder management skills with the ability to influence senior executives and external partners.
• Experience in event management, experiential marketing, or live entertainment is highly preferred.
• International or regional exposure with a strong understanding of global marketing trends and brand partnerships is an advantage.
• Excellent leadership, communication, and project management capabilities.
• Fluent English communication skills.