Brand Manager (RTD) - Coffee

Location: Head Office, Bangkok

Company: Nestlé

Department: Brand Management (Coffee)

Full-time

Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG

A DAY IN THE LIFE…

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
• Contributes to development and executes strong, functionally aligned brand.
• Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand.
• Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years of experience in Brand Management from FMCG (MNC)
• Strong in people & project management.
• Experienced in business planning, monitoring, analysis, and strategizing.
• Leadership & coaching principles.
• Computer Literacy.
• Good command in English & Thai.