Product Manager

职位描述 (Job Description)

1. 市场与消费者洞察 (Market & Consumer Insights)

• Analyze market and competitive landscapes, synthesize research findings, and develop market strategies.
• Conduct research and derive insights on the market, industry, competitors, and consumers. Collect macro-level data across the market, industry (including clients/channels), consumers, and competition to deliver valuable analytical reports.

2. 产品拓展 (Product Expansion)

• Independently lead the Go-To-Market (GTM) strategy for products, managing product launches across the 4Ps (Product, Price, Place, Promotion). This includes overseeing product launch plans, monitoring progress, managing product samples, forecasting demand, and setting prices.
• Leverage market and consumer insights to guide product planning/definition, identify and package product selling points, and develop product solutions, strategies, and expansion plans at global, regional, and national levels.

3. 产品经营与操盘 (Product Operation & Management)

• Manage the performance of individual products and product portfolios.
• Based on the standard product launch process and adapting to market dynamics, formulate and manage a combination of strategies including marketing, pricing, demand forecasting, and channel inventory to drive product profitability.

4. 项目管理 (Project Management)

• Oversee the entire product lifecycle, monitor sales performance, and implement strategic adjustments (e.g., price changes, inventory control) in response to market conditions. Be accountable for the product's commercial success and manage end-to-end lifecycle projects.
• Develop effective plans based on project objectives; monitor execution to ensure efficient cross-functional collaboration; quickly identify risks and adjust resource allocation; organize retrospectives to capture learnings and promote rapid improvement.

职位要求 (Requirements)

• Bachelor's degree or higher with 5+ years of experience in the consumer electronics industry (specific tenure requirements may vary based on the product/market. Exceptional candidates may be considered with slightly less experience).
• A strong passion for consumer electronics products, with the ability to develop unique perspectives and insights.
• Proven experience in managing product launches in the open market. Prior experience in retail/channel management/product marketing or pricing strategy formulation is highly preferred.
• Solid capabilities in market expansion and project management, with a track record of successful product solution delivery for customers.
• Fluent in English/Chinese(working language proficiency).
• Strong cultural adaptability and ability to work independently.
• Excellent communication skills (internal & external), goal-driven, and results-oriented.