Assistant Growth & Operations Manager (Rider Acquisition)

About LINE MAN Wongnai

LINE MAN Wongnai is Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.

What You’ll Do:

• Online Ads Setup & Optimization:Lead the day-to-day execution and setup of online advertising campaigns to acquire new drivers across all regions in Thailand. Customize target audiences and align campaign setups with specific acquisition objectives.
• Platform in scope → Google Ads, TikTok, META, Programmatic ads (DV360, Thetradedesk), Appsflyer, Supermetrics.
• Performance Monitoring & Analysis:Track and optimize core acquisition metrics on a daily and weekly basis. This includes monitoring the number of leads, Cost Per Lead (CPL), Active Not First Trip (AnFT) drivers, Driver First Trips (DFT) from online channels, and Cost Per Driver First Trip (CPDFT).
• Operations Transformation & Automation:Execute workflow automation initiatives to drive operational efficiency. Actively build, test, and maintain automated workflows using tools liken8nand assist in integratingAI agentsto eliminate repetitive manual work.
• Process Engineering:Critically question every step of the current rider acquisition and onboarding journey. Identify gaps and propose where manual tasks can be replaced by automated workflows or systemic product developments.
• Cross-Functional Coordination:Coordinate directly with Product Development, Data Analytics, and other operational teams to implement process improvements and ensure smooth, cross-team project execution under the guidance of the Manager.

What You’ll Need:

• 3+ years of experience in Performance Marketing, Operations Optimization, Tech PMO, or a related field.
• Experience in ride-hailing, food delivery, logistics, or on-demand tech services is highly preferred.
• Hands-on experience or a strong, demonstrated interest in workflow automation tools (e.g., n8n, Zapier, Make) and open-mindedness toward AI tool integrations.
• Proficient in data analysis with a sharp eye for tracking performance metrics and translating data into optimizations.
• Strong execution capability, proactive attitude, and an appetite for challenging the status quo to make workflows faster and leaner.
• Ability to thrive in a fast-paced, dynamic environment.
• Good communication skills in both Thai and English.