Digital Marketing Manager, Laguna Resorts & Hotels, Bangkok

Overview

This role sits within the Regional Commercial team and operates as a shared digital services function across Homm Hotels properties in Thailand and Laos. The Digital Marketing Manager will act as the primary digital execution partner for four properties: Homm Chura Samui, Homm Bliss Southbeach Patong, Homm Suites Laguna Phuket, and Homm Luang Prabang.

Key Result Areas:

The role is responsible for managing and optimising each property's direct booking channel (brand.com), with a focus on reducing OTA dependency and growing brand.com revenue contribution. This includes hands-on management of paid search campaigns, metasearch strategy, SEO execution, paid social, display retargeting, and website conversion optimisation across all four properties.

The manager will conduct weekly performance reviews with each property's commercial team, deliver weekly reporting on brand.com revenue, ROAS, organic traffic and channel mix, and provide actionable recommendations aligned to each hotel's revenue targets. They will also coordinate with external digital agencies, and work closely with the CBS website project team at HQ on landing page development and conversion improvements.

The role requires the ability to manage multiple property priorities , and direct communication with hotel General Managers and Revenue Managers.

General:

1. The Digital Marketing Manager is expected to continuously develop knowledge of the evolving digital marketing landscape including search engine algorithm changes, AI driven search behaviour, platform updates across Google and Meta, and hospitality-specific booking trends.
2. The role operates in a fast-moving commercial environment where priorities may shift based on market conditions, seasonal demand, and hotel performance. The candidate must be comfortable managing multiple priorities simultaneously and responding to urgent property needs outside of planned workstreams.
3. As a member of the Regional Commercial team under Banyan Group, the Digital Marketing Manager is expected to uphold Banyan Group's values and brand standards in all interactions with hotel teams, owners, and external partners.

Key Qualifications:

1. Minimum 3 years of working experience in digital marketing field.
2. Hands-on experience managing digital ads campaigns with proven Revenue and ROAS delivery.
3. Familiarity with brand.com performance metrics including ADR, conversion rate, and channel mix.
4. Proficiency in Google Analytics 4 including channel attribution, source market analysis, and conversion tracking.
5. Working knowledge of hotel metasearch platforms.
6. Practical understanding of SEO including on-page optimisation, keyword research, and content strategy.
7. Experience with AI search visibility optimisation (Google AI Overviews, ChatGPT travel results) is a plus.
8. Strong analytical skills with the ability to interpret performance data and translate it into clear recommendations for non-digital stakeholders.
9. Ability to manage agency and platform relationships and hold external partners accountable to performance targets.

We regret that only shortlisted candidates will be notified.