Sr. Manager, Gift Card Program - Miami, FL

• Role: Sr. Manager, Gift Card Program
• Location: Miami, Florida, United States (On-site)
• Employment Type: Full-time
• Payout: $120,900 – $151,100 USD annually

Role Overview

The Senior Manager, Gift Card Program is responsible for the day-to-day operational management and strategic marketing of a gift card portfolio. This role drives program growth, customer loyalty, financial performance, and cross-functional execution while managing vendor relationships and supporting enterprise-wide gift card initiatives.

Key Responsibilities

• Manage the annual gift card budget, program profitability, and overall P&L performance.
• Develop and execute gift card strategies, promotional calendars, and marketing initiatives to drive year-over-year portfolio growth.
• Build strong relationships with internal stakeholders, franchise partners, third-party vendors, retail brokers, and business partners.
• Manage third-party marketing placements, budgets, and ROI analysis to optimize program

• performance.
• Lead cross-functional projects and new program initiatives, ensuring delivery on time, within scope, and within budget.
• Monitor program performance, analyze key metrics, and provide recommendations to improve operational and financial results.
• Manage vendor relationships, contracts, and capability assessments while identifying new partnership opportunities to support business growth.
• Coordinate with operations, training, guest support, and technology teams to resolve system issues, improve processes, and ensure smooth program execution.
• Support marketing campaign integration, optimize campaigns through testing and analysis, and oversee gift card production forecasting and inventory planning.
• Monitor fraud trends, evaluate gift card designs, drive innovation through new program features, and serve as the subject matter expert for gift card operations.

Required Skills & Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years of experience managing marketing and operations for nationally scaled gift card programs.
• Strong understanding of gift card financial operations, budgeting, and P&L management.
• Experience working with third-party partners, retail brokers, vendors, and external gift card service providers.
• Project management experience with the ability to lead large-scale cross-functional initiatives.
• Strong analytical, problem-solving, and decision-making skills with the ability to manage complex operational challenges.
• Excellent collaboration, stakeholder management, and relationship-building skills across internal and external teams.
• Restaurant and franchise industry experience is preferred.
• Customer-focused mindset with a commitment to improving customer experiences and driving business growth.
• Must be legally authorized to work in the country where the position is based.

More About the Opportunity

This opportunity offers the chance to lead a high-impact gift card program that supports customer engagement, revenue growth, and operational excellence. The role provides broad exposure to marketing, finance, operations, technology, and strategic partnerships while driving innovative initiatives across a nationally scaled program.

Equal Opportunity Employer

We hire based on skills and expertise. All qualified candidates are welcome regardless of background, experience, or prior employment history. Applications are reviewed solely on demonstrated technical ability and qualifications.

Apply Now!