Digital Marketing Specialist

Our client, a real estate and leasing company, is seeking a results-driven Digital Marketing Specialist to help launch and support a dynamic digital marketing program focused on attracting qualified prospects, driving long-term leases, and supporting overall business goals. This role will work closely with digital marketing, leadership, and cross-functional teams to execute targeted campaigns across multiple apartment communities, analyze performance, and provide data-driven recommendations for ongoing optimization.

Key Responsibilities

• Support the development, execution, and optimization of custom digital marketing campaigns across multiple digital channels.
• Build and manage campaigns tailored to various audience segments within individual apartment communities.
• Monitor campaign performance, analyze trends, and use insights to improve ad effectiveness and overall results.
• Ensure all digital content is accurate, consistent, and aligned with brand standards across platforms.
• Prepare weekly campaign reports, tracking dashboards, and performance analyses; clearly communicate findings and recommendations to stakeholders.
• Track monthly and property-level marketing spend to ensure budgets are met and resources are allocated effectively.
• Stay current on emerging digital marketing tools, trends, and technologies to identify new opportunities.
• Design engaging digital content such as banner ads, video assets, and social media creative.
• Partner with internal teams and external vendors to ensure campaigns and creative assets support brand visibility and performance goals.
• Present campaign performance, ideas, and recommendations to leadership with confidence and professionalism.
• Manage multiple priorities effectively in a fast-paced, evolving environment.
• Perform additional duties as needed.

Qualifications

• Associate’s or bachelor’s degree in marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing or a related marketing role.
• Strong understanding of digital media platforms, ad-serving tools, and campaign best practices, including: Google Ads, PPC, Geofencing, Meta platforms (Facebook/Instagram)
• Experience with campaign analytics, performance reporting, and digital optimization.
• Knowledge of budget tracking and campaign spend management.
• Prior account management and/or project management experience preferred.
• Experience with multi-channel attribution and tracking pixels is a plus.
• Google Ads certifications are a plus.
• Strong organizational, analytical, and technical skills.
• Ability to clearly communicate campaign concepts, design ideas, and performance insights.
• Collaborative team player with the ability to work effectively across departments.

Ideal Candidate Profile

The ideal candidate is a strategic and hands-on digital marketer who combines strong analytical skills with creativity. They are comfortable managing campaigns, tracking performance, collaborating with stakeholders, and contributing ideas that improve lead generation and leasing outcomes.