Marketing Specialist

Email & Lifecycle Marketer – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.

Key Responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
• Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate.
• Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
• Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
• Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
• Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.

Essential Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of hands-on experience in email or lifecycle/CRM marketing.
• Practical experience with at least one major email service provider or marketing automation platform.
• Strong ability to interpret basic performance data and turn insights into concrete actions.
• Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
• Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously.

Desirable

The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.