Senior Brand Manager

Shape the growth of a portfolio of trusted, purpose-led brands and make a meaningful impact on the well-being of New Zealanders.

At Essity, we don’t just build brands—we break barriers, challenge taboos, and create better lives. As Senior Brand Manager – New Zealand, you’ll lead the growth of our Personal Care portfolio, including Libra, TOM Organic, and TENA, bringing strategy to life in a way that drives both brand relevance and commercial success.

About the Role:

This is more than a marketing role—it’s a high-impact leadership opportunity across a multi-brand portfolio. You’ll act as the New Zealand market lead, translating regional strategy into powerful, insight-led execution that connects with consumers and delivers results.

Working at the intersection of marketing, sales, and category, you’ll drive end-to-end brand performance across multiplechannels. Operating in a matrix environment, you’ll collaborate with Australian and global teams while championing local needs to unlock growth opportunities.

What You Will Do:

• Lead execution of ANZ brand strategies within the NZ market
• Champion locally relevant, insight-led brand and shopper activation
• Drive brand equity, penetration, and profitable market share growth
• Identify growth opportunities through consumer, category, and market insights
• Partner closely with Sales and Category teams to deliver customer growth
• Lead integrated customer marketing and activation across in-store and digital channels
• Own and deliver the NZ commercial calendar across key initiatives
• Lead in-market execution of innovation in collaboration with cross-functional teams
• Translate data and insights into clear, actionable strategies
• Manage A&P budgets and optimise investment to maximise ROI

Who You Are:

• An experienced FMCG professional (8+ years) across Brand, Category, or Commercial roles
• Proven ability to balance strategic thinking with strong execution
• Commercially astute, with strong financial and analytical capability
• Skilled at translating consumer and shopper insights into growth initiatives
• A collaborative and confident stakeholder manager across matrix environments
• Comfortable leading across multiple brands and competing priorities
• Resilient, adaptable, and motivated to deliver results in a fast-paced environment
• Experience with retail dynamics and scan data (e.g. Circana) is advantageous

What We Can Offer You:

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

We also offer:

• A competitive salary package, because we want you to be rewarded for what you do best
• Fully funded Wellbeing One Southern Cross medical insurance, with free annual health checks and doctor's appointments
• Free income protection, permanent disability, and life insurance
• Free Annual Flu Vaccinations, Annual Wellness day and free onsite parking
• Learning and development opportunities to help you thrive

Ready for your next move? Apply now! Early applications encouraged.

Innovate for Good | Excel Together | Be You With Us

Application End Date:

Job Requisition ID:

Essity263537