Brand Manager (f/m/d)

We are Vestacy

Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

About Marketing

Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.

Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.

About the role

The Brand Manager is the "General Manager" of her/his brand/segments and owns the development and performance of the brand/segments in the DACH region.

Your responsibilities

• Determine and develop brand/portfolio strategy
• Introduction of NPDs/EPDs/BDIs into market with launch reco & support plot
• Develop and execute ideas to drive incremental TDPs and activation
• Develop the whole marketing mix incl. media (TV copy localization, digital, social), PR, In-store etc.
• Analyze brand/segment performance (sell-in, MS%, equity data etc.), identify business opportunities, raise challenges and propose action plans
• Drive the local insights & analytics work for the brand together with the regional I&A manager
• Ensure smooth running of „daily business“, i.e. forecasting, financial planning, marketing budget control, packaging design, etc.
• Manage the brand P&L
• Foster cross-functional collaboration (Supply, Sales etc..)
• Driving the local success of the brand as part of an international network

The experience we're looking for

• 3-5 years of experience in consumer & market insights or a related field, with expertise in qualitative and quantitative research, preferably working on a FMCG product or brand, or in a market research agency
• Has managed the brand P&L and budget
• First experience in concept development
• Creative campaign & copy development experience (TV & Digital)
• Experience to launch New Product Developments
• Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
• Strong financial acumen

What we offer

We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Equality

• We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.