Head of Marketing - Prime Residential

Overview

We are seeking an exceptional and commercially driven Head of Marketing to lead the marketing strategy for Knight Frank's Residential Transactions Division across the MENA region. This leadership role will oversee all marketing activity across Prime Residential Brokerage, Exclusive Project Sales / Off-Plan Projects and other associated residential service lines, driving innovative campaigns that strengthen our market position, elevate the Knight Frank brand and accelerate business growth.

Working closely with the Residential leadership team and key stakeholders across the business, you will be responsible for defining and executing the Division's marketing strategy, ensuring all initiatives align with commercial objectives, enhance client engagement and deliver measurable lead generation and revenue growth. You will provide strategic direction while leading the successful execution of a broad portfolio of marketing initiatives, ensuring consistency, quality and innovation across every customer touchpoint.

This role requires an influential marketing leader with exceptional stakeholder management skills, capable of balancing long-term strategic vision with hands-on leadership in a fast-paced environment. Your focus will be on developing integrated marketing strategies that attract high-value audiences, strengthen Knight Frank's position within the luxury real estate sector and deliver measurable commercial outcomes in one of the world's most competitive property markets.

Responsibilities

• Lead the development, execution and continuous evolution of the Residential Transactions Marketing Strategy across Prime Residential, Non-Exclusive Off-Plan Projects and associated service lines throughout the MENA region.
• Translate divisional commercial objectives into measurable, revenue-generating marketing initiatives aligned with clearly defined KPIs and business growth targets.
• Serve as the senior marketing advisor to Residential service line heads, providing strategic counsel while identifying opportunities to strengthen market positioning, increase brand awareness and accelerate revenue growth.
• Originate, develop and personally oversee the delivery of innovative marketing strategies that respond to changing market conditions, customer behaviour and competitive dynamics.
• Maintain overall accountability for marketing budget planning, allocation and ROI optimisation across all Residential Transactional service lines.
• Lead the planning, execution and optimisation of integrated, multi-channel marketing campaigns across digital, social media, email marketing, website, direct marketing, PR and events.
• Ensure all campaigns are audience-led, data-driven and commercially focused, delivering measurable lead generation and sales outcomes.
• Oversee the production and quality of all marketing collateral, including brochures, presentations, advertising campaigns, digital assets and sales support materials, ensuring brand excellence and commercial impact.
• Develop and implement a compelling content and communications strategy that enhances service line visibility, strengthens thought leadership and elevates Knight Frank's market profile.
• Lead the planning and execution of client events, property launches, roundtables, networking functions and experiential marketing initiatives that reinforce brand positioning and deepen stakeholder engagement.
• Establish, monitor and report against clear marketing performance frameworks, measuring campaign effectiveness, engagement metrics, lead generation and commercial conversion.
• Analyse marketing performance data and market intelligence to refine strategy, optimise investment decisions and identify new growth opportunities.
• Regularly present KPIs, campaign performance and strategic marketing insights to divisional leadership, providing clear recommendations for continuous improvement.
• Capture, articulate and communicate measurable marketing successes across the Residential Transactions Division, reinforcing commercial impact and return on investment.
• Act as the senior point of accountability for all Residential marketing activity, ensuring effective collaboration across internal stakeholders, external partners and service providers.
• Lead cross-functional collaboration with PR, Digital, Design, Events, Operations and Sales teams to ensure integrated planning, seamless execution and consistent brand delivery.
• Provide leadership, direction and day-to-day management of internal marketing resources, freelancers and external agencies, ensuring all deliverables are completed to the highest standard, on time and within budget.
• Maintain close alignment between marketing initiatives and sales objectives, ensuring marketing activity directly supports business development, lead generation and conversion.
• Work closely with the Head of Residential and senior business leaders to support strategic growth initiatives, new service launches and business transformation projects.
• Oversee project planning, resource allocation, prioritisation and timeline management to ensure all marketing initiatives are delivered efficiently, within scope and against agreed deadlines.
• Monitor team capacity and operational effectiveness, implementing best practice processes and efficient ways of working to maximise performance and output.
• Champion innovation, creativity and continuous improvement across the marketing function, introducing new technologies, methodologies and approaches that enhance effectiveness and commercial performance.
• Drive continuous improvement in marketing processes, reporting, governance and operational delivery, ensuring the function remains agile, scalable and commercially focused.
• Maintain an in-depth understanding of residential real estate trends, competitor activity, customer behaviour and wider market developments to ensure Knight Frank remains at the forefront of the industry.
• Be prepared to travel, both regionally and internationally, where required to support divisional objectives, client engagement and business development initiatives.

Skills and Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field. A master’s degree or relevant certifications is a plus.
• Minimum of 10 years of experience in marketing, preferably within the real estate or professional services sector in the Middle East, and in a managerial role.
• Proven experience as a Marketing Project Manager, ideally in an entrepreneurial or multi-business environment.
• Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously, for a range of internal stakeholders
• Proficiency in project management tools like Asana, Trello, Monday.com, or similar platforms, or project management certifications.
• Excellent communication and leadership skills, with a proactive and problem-solving attitude.
• Ability to work well under pressure in a fast-paced environment and adapt quickly to changing priorities.
• Strong project management skills and ability to work under tight deadlines.
• Flexible, adaptable and collaborative team player with excellent interpersonal skills.
• Strong problem-solving skills with the ability to think outside the box.
• Detail-oriented and organized with a focus on delivering high-quality work for the business.
• Proactive self-starter with a can-do/go-getter attitude.
• Proficiency in Microsoft Office Suite. Knowledge of media monitoring software and analytics tools, social media platforms and other marketing tools/software.
• Language skills: Fluency in English, written and verbal is a must. Fluency in other languages is advantageous.