Sr. Manager- Digital Marketing

About the Role

The Sr. Manager - Digital Marketing will lead end-to-end digital marketing operations, ensuring seamless campaign execution and timely delivery aligned with business objectives.

Responsibilities

• Lead end-to-end digital marketing operations, including vendor and agency management.
• Develop and execute integrated digital marketing strategies across multiple lead generation platforms, including Google Ads, Meta (Facebook & Instagram), LinkedIn, X (Twitter), real estate portals, SMS, WhatsApp, email marketing, and native advertising platforms.
• Collaborate with brand marketing and sales teams to leverage digital channels for enhancing brand visibility, customer engagement, and qualified lead generation.
• Plan and manage comprehensive content marketing calendars for project launches, promotional campaigns, festive offers, and brand-building initiatives.
• Design, implement, optimize, and monitor paid marketing campaigns on a daily basis to maximize lead quality, improve campaign performance, and achieve targeted Cost per Lead (CPL) and Return on Ad Spend (ROAS).
• Execute audience segmentation strategies using behavioral targeting, interest-based targeting, custom audiences, lookalike audiences, and remarketing to improve campaign effectiveness.
• Conduct continuous A/B testing of ad creatives, ad copies, landing pages, bidding strategies, audience segments, and campaign objectives to improve conversion rates.
• Manage and grow the organization's social media presence by planning content, publishing regular posts, engaging with audiences, and monitoring platform performance.
• Own the implementation and administration of HubSpot CRM and Marketing Automation, including lead lifecycle management, workflows, email templates, landing pages, forms, lead scoring, social media scheduling, and campaign automation.
• Execute omnichannel marketing automation campaigns using email, SMS, WhatsApp, and CRM workflows to improve customer engagement and lead nurturing.
• Monitor campaign analytics through Google Analytics 4 (GA4), Google Tag Manager (GTM), CRM dashboards, and reporting tools to derive actionable insights and optimize marketing performance.
• Manage Online Reputation Management (ORM) initiatives by monitoring brand mentions, customer reviews, social conversations, YouTube content, and media publications while coordinating the resolution or suppression of negative content to protect the organization's online reputation.
• Identify, evaluate, and launch new customer acquisition channels and remarketing initiatives to improve lead generation, customer retention, and marketing ROI.
• Coordinate with creative, content, technology, and sales teams to ensure timely execution of campaigns and consistent brand messaging across all digital touchpoints.
• Prepare weekly and monthly performance dashboards highlighting campaign metrics, lead quality, conversion trends, marketing ROI, and actionable recommendations for senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA in Marketing is preferred.

Required Skills

• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Performance Marketing
• CRM Platforms (Salesforce, HubSpot, Zoho, LeadSquared, etc.)
• Marketing Automation
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Data Analysis and Reporting
• Budget Planning
• Social Media Marketing
• Email & WhatsApp Marketing
• Influencer Marketing
• Excellent communication and stakeholder management skills

Pay range and compensation package

Competitive salary based on experience and qualifications.

Equal Opportunity Statement

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.