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Adapty.io Linkedin · Posted 10d ago

Marketing Operations Manager

United Kingdom

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Indexed description

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

What You'll Do

  • Own marketing planning, capacity and goal tracking — a single source of truth that flags drift early.
  • Drive campaigns idea → done across branches via a repeatable process.
  • Clean up marketing-side of HubSpot so the team can create new campaigns and email workflows self-served.
  • Make the Sales lead handoff clear, consistent and dashboard-reported.
  • Make marketing analytics trusted in/out – reconciled numbers, agreed attribution.
  • Implement change across teams and make systems stick, even against resistance.

About You

  • 2+ years in ops, project/program coordination, or being the person who kept things organized.
  • Highly self-organized – thinks in checklists/roadmaps, comfortable with complex Notion.
  • Proven at implementing change and overcoming resistance.
  • Proven at turning a complex, messy thing into a system.
  • B2B marketing experience (ops or IC): understands acquisition, funnels, MQL/SQL.

Nice to have

  • HubSpot familiarity.
  • Email marketing (the role could extend to owning it).
  • Marketing analytics (attribution models and their pitfalls).

What's in it for you

  • Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
  • Exceptional compensation directly tied to your results.
  • Direct communication and ownership. No bureaucracy, no politics, just impact.
  • Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
  • Professional support. Language learning, sports, health insurance, laptop coverage, and more.
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