General Manager

Description

Location: Property - Onsite

Company: B.HOM Student Living

Reports To: General Manager

Who We Are

At B.HOM Student Living, we are more than just a property management company—we create communities where people thrive. With a growing national footprint, we are building something special and looking for driven individuals who want to grow with us.

We live our core values every day:

• People-First Service
• Accountability
• Empowerment
• Grit & Perseverance
• Diversity, Inclusion & Belonging

Position Summary

The Leasing and Marketing Manager is responsible for leading the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. This role oversees leasing execution, marketing initiatives, and team performance, ensuring alignment with company standards and achievement of property goals.

What You’ll Do

Leasing & Sales Leadership

• Lead all leasing activities including tours, sales calls, and closing efforts
• Ensure leasing goals, occupancy targets, and revenue objectives are achieved
• Maintain high standards for tour experience and sales execution
• Ensure model units and tour paths are always show-ready

Marketing Strategy & Execution

• Develop and execute weekly, monthly, and annual marketing plans
• Analyze market trends, university data, and competitive positioning
• Adjust strategies to optimize traffic, conversions, and occupancy
• Manage marketing channels, advertising sources, and content

Campus & Community Engagement

• Build and maintain relationships with university departments and organizations
• Identify and execute marketing opportunities tied to campus events and calendars
• Coordinate outreach efforts including housing fairs, student events, and local initiatives

Team Leadership & Development

• Assist General Manager with hiring, training, and coaching leasing team members
• Develop training programs focused on leasing, touring, and customer experience
• Manage leasing team schedules and performance expectations
• Provide ongoing feedback and development support

Reporting & Analytics

• Track and report on leasing performance, traffic, and conversion metrics
• Conduct market research including enrollment trends and housing developments
• Prepare and analyze reports to inform strategy and decision-making

Compliance & Administration

• Review and approve leasing files for accuracy and completeness
• Ensure adherence to company policies and leasing procedures
• Maintain confidentiality and compliance with applicable regulations

Additional Responsibilities

• Perform other duties as assigned to support property success

What We’re Looking For

Required Skills & Qualifications

• Strong sales and leasing experience
• Excellent communication and interpersonal skills
• Strong organizational and time management abilities
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office and marketing/social media platforms
• Demonstrated leadership and team development skills
• Ability to obtain any required state leasing license within required timeframe

Preferred Qualifications

• Experience in student housing or multifamily property management
• Familiarity with property management or CRM systems

Work Schedule

• Primarily Monday–Friday
• Extended hours, evenings, and weekends required based on leasing activity and business needs

Physical Requirements

• Ability to walk the property and conduct tours regularly
• Frequent use of computer and office equipment
• Ability to communicate effectively in person, phone, and written formats
• Occasionally lift up to 30 lbs.
• Ability to travel locally and occasionally overnight as needed

Why Join B.HOM?

• Competitive compensation + leasing and performance-based bonus opportunities
• Comprehensive benefits package (medical, dental, vision)
• 401(k) with company match
• 12-weeks Paid Parental Leave
• Company Paid Sabbatical Leave
• 12 company-paid holidays
• Birthday holiday
• Paid Time Off — Starting at 120 hours per year
• Sick and safe time
• Short and long-term disability insurance
• Pet insurance options
• Career growth opportunities within a rapidly growing organization
• A people-first culture focused on development and success

Qualifications

B.HOM is proud to be an Equal Employment Opportunity Employer. We are committed to fostering an inclusive environment that celebrates diversity and empowers our team members to succeed. Compensation varies based on experience, location, and market conditions.