Marketing Manager | Student Housing

Marketing Manager | Student Housing

📍 Miami, FL

A growing student housing owner-operator is seeking a Portfolio Marketing Manager to drive leasing and marketing performance across a multi-state portfolio.

This is not a traditional corporate branding role. You’ll work directly with property operations and onsite leasing teams to develop campaigns that generate traffic, strengthen pre-leasing, and improve occupancy. The ideal candidate understands how to turn marketing data into practical property-level strategies and can manage several communities at different stages of the leasing cycle.

What You’ll Do

• Build property-specific marketing plans based on leasing velocity, occupancy, competitive positioning, and university calendars.
• Identify underperforming communities and implement targeted strategies to increase qualified leads, tours, applications, and leases.
• Manage digital campaigns across Google, Meta, TikTok, email, and other channels.
• Track lead sources, conversion rates, cost per lead, campaign ROI, and overall leasing performance.
• Partner closely with regional leadership, property managers, and leasing teams to execute local marketing initiatives.
• Manage third-party agencies, advertising partners, and marketing vendors.
• Oversee property websites, social media, online reputation, email campaigns, and digital content.
• Develop campus partnerships, grassroots marketing programs, resident events, and outreach initiatives.
• Conduct market and competitor research to inform pricing, positioning, concessions, and campaign strategy.
• Travel periodically to properties during lease-up and critical pre-leasing periods.

What We’re Looking For

• 3+ years of portfolio, regional, or property-level marketing experience.
• Experience within student housing, multifamily, hospitality, or another location-based consumer business.
• A track record of supporting leasing, occupancy, lead generation, or customer acquisition goals.
• Working knowledge of Google Ads, Meta Ads Manager, social media, email marketing, and digital analytics.
• Ability to interpret campaign and leasing data and adjust strategy accordingly.
• Experience supporting multiple locations, markets, or operating teams.
• Strong project management skills and a hands-on, execution-oriented approach.
• Student housing experience is strongly preferred but not required for candidates with relevant multifamily or performance-marketing backgrounds.

Why This Opportunity?

• Own marketing performance across an expanding student housing portfolio.
• Work directly with executive leadership and property operations.
• Make a measurable impact on pre-leasing, occupancy, and portfolio growth.
• Join an entrepreneurial organization where strong performers can quickly expand their responsibilities.
• Competitive compensation, bonus potential, comprehensive benefits, and long-term advancement opportunities.

Interested in learning more? Apply directly or message me for a confidential conversation.