Digital Acquisition Manager

As Digital Acquisition Manager, you will define, lead and execute AIRE Ancient Baths' global digital acquisition strategy — maximising the performance and growth of qualified traffic and conversion across organic, paid and direct channels, while opening new growth levers that drive new customer acquisition at scale.

What You Will Do

Acquisition Strategy Leadership

• Define and lead the global digital acquisition strategy, adapting the approach to each market and centre based on maturity, brand awareness and growth potential.
• Ensure an efficient channel mix (paid, organic, direct), optimising budget allocation to maximise return.
• Identify and activate new acquisition levers and channels — affiliates, influencer partnerships, digital partnerships, DOOH and beyond.
• Manage advertising investment with full ownership of ROAS.
• Establish the acquisition reporting framework: key KPIs (CAC, ROAS, qualified traffic, CR, cost per booking), attribution models and analysis cadence.

• Oversee and coordinate campaign execution across Google Ads, Meta Ads, TikTok Ads and other relevant channels — through agency or in-house resources.
• Ensure alignment between paid media strategy and business objectives by market.
• Evaluate and manage relationships with external agencies and platforms where applicable.
• Analyse campaign performance and propose continuous data-driven optimisations.

• Strategically lead group-wide SEO with market and language adaptations, coordinating execution with agency or internal team.
• Develop and implement a GEO (Generative Engine Optimisation) strategy to maximise AIRE's presence in AI-generated search responses.
• Oversee technical, content and authority improvements across key markets.
• Ensure correct SEO structure in web projects — migrations, new openings and site launches.

• Identify, test and scale new traffic and acquisition sources not currently active.
• Design experiments with clear hypotheses, defined success metrics and scaling or kill criteria.
• Collaborate with the Web/CRO team to improve conversion rates on acquired traffic.

Experience & Background

• Between 4–6 years of proven experience in digital acquisition strategy and management, with measurable results in CAC, ROAS or cost per conversion.
• Demonstrated management of advertising budgets of at least €700K/year.
• Experience in e-commerce, tourism or online direct booking businesses.
• Experience in multi-market or international environments.
• Background in hospitality, wellness, retail or lifestyle brands is desirable.
• Degree in Marketing, Digital Business or related field, with strong grounding in digital marketing, SEO/GEO and digital advertising.

• Fluent in Spanish and English (written and spoken).

• Google Ads, Meta Ads, TikTok Ads. Required.
• Google Search Console, GA4. Required.
• Advanced SEO and GEO: technical, content and authority. Required.
• Attribution modelling. Valued.
• SEMrush / Moz or similar. Valued.
• Criteo, programmatic, DOOH, affiliate channels. Valued.

• Makes data-driven decisions without losing sight of business context and brand positioning.
• Communicates results clearly to non-technical stakeholders — translating digital metrics into business impact.
• Identifies problems and proposes solutions autonomously, without waiting to be asked.
• Actively collaborates with cross-functional teams.

• Enjoy a competitive compensation package with a permanent contract and a performance-based bonus scheme.
• Flex schedule and hybrid work (3 days at the office / 2 days home office).
• Gift AIRE experience on your birthday! 🧖
• 30% discount on all our services.
• Employee discount for private health insurance.
• Team Spirit is our big asset! 💪 We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.
• Be part of a team that believes extraordinary begins with how we make people feel.

Our headquarters are located in the heart of Barcelona and act as the central hub from which we support all AIRE locations across Europe and North America. From here, global teams work closely with local centres to ensure consistency, excellence, and alignment across the brand.

Barcelona HQ reflects AIRE's culture: a collaborative, people-centred and high-performance environment guided by Excellence, Ambition, Talante, Diversity and Innovation, where ownership, trust and continuous improvement are part of everyday work.