Performance Marketing Manager (f/m/d)

What makes Outdooractive unique worldwide

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.

Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive

As a Performance Marketing Manager at our headquarters in Immenstadt, you turn clicks into real experiences.

You manage our campaigns in a data-driven and creative way, always focused on growth – for both end customers (B2C) and partners (B2B).

You know that performance is no coincidence – it’s measurable.

You understand funnels, figures, and target audiences as well as your favorite trails.

Your new job

• Ownership of all paid channels: SEA, Social, Display, Video & App
• Development and execution of performance strategies to drive new customer acquisition
• Campaign management across Google Ads, Meta, Apple Search Ads, LinkedIn & Programmatic platforms
• Testing, A/B optimization and data-driven scaling
• Continuous budget control, forecasting & reporting (ROAS, CPL, CLV)
• Cross-functional collaboration with Content, CRM, Design and Product Marketing teams
• Development of internationally scalable performance setups

How you can convince us of your qualities

• Experience in performance marketing (ideally B2C and/or app-based)
• Confident in working with Google Ads, Meta Business Manager, GA4
• Strong analytical mindset and attribution skills – you interpret data, not just dashboards
• Knowledge of campaign automation, dynamic ads and tracking setups
• Structured, self-reliant and KPI-driven working style
• Excellent German and English communication skills
• Passion for outdoor sports and innovative technologies
• Nice to have: experience in app marketing, feed management or subscription marketing

What we offer you

Pro Plus Version of the Outdooractive App - Free for All Employees

Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.

First Aid Courses

Be well-prepared and safe for all your outdoor activities.

Flexible Working Hours

Work in a way that fits best with your life.

Company Pension Scheme

We secure your future – with an attractive company pension plan.

Support in Difficult Times

In challenging times, we stand by you with support and assistance.

Sustainability

We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.

Catering & Energy

Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.

Environmentally Friendly Mobility & Fitness

Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.

Corporate Benefits & DRV Travel Industry Card

Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.

Team Events & Traditions

Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.

Gifts

We celebrate you and your successes – with special surprises and gifts.

Family, Values & Future

Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.

About Us

At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.