Head of Sales, Marketing & Customer Relations (Real Estate)

Location: Head Office – BGC, Taguig, Metro Manila (with regular travel to project sites)

EL Construction & Development Group Inc. is one of the Philippines’ fastest-growing property developers, delivering high-quality, affordable residential communities across the country. The Company specialises in the development of socialized, economic and affordable housing projects, with a commitment to providing quality homes while creating sustainable communities.

With an expanding portfolio of developments and ambitious growth plans, EL Construction & Development Group Inc. is seeking passionate, results-driven professionals who are committed to excellence, innovation and delivering outstanding customer experiences.

The Head of Sales, Marketing & Customer Relations reports directly to the Executive Management and has full oversight of the Sales, Marketing and Customer Relations functions across all EL Developments.

The position is responsible for leading the Company’s commercial operations by driving sales and strengthening brand awareness while delivering an exceptional customer experience throughout the buyer journey.

The role is accountable for achieving sales targets, developing high-performing sales and marketing teams, expanding broker and marketing networks, and ensuring customer satisfaction across all residential developments.

* Develop and implement sales strategies to achieve monthly, quarterly and annual sales targets.

* Lead, coach and manage the Sales Team, Sales Managers, Licensed Brokers and Sales Agents.

* Monitor sales performance and implement initiatives to improve conversion rates.

* Expand broker, referral and corporate sales partnerships.

* Develop competitive payment schemes and promotional campaigns.

* Prepare accurate sales forecasts and pipeline reports.

* Develop and execute integrated marketing strategies for all projects.

* Manage branding, advertising, digital marketing and social media campaigns.

* Oversee project launches, open houses, property expos and promotional events.

* Monitor marketing performance and maximise return on investment.

* Ensure all marketing materials comply with DHSUD regulations and company standards.

* Conduct market research and competitor analysis.

* Lead the Customer Relations and Aftercare teams.

* Ensure outstanding customer service from reservation through turnover.

* Develop customer communication standards and service procedures.

* Oversee customer enquiries, complaints and issue resolution.

* Monitor customer satisfaction and implement continuous improvements.

* Coordinate successful unit turnover and post-handover support.

* Develop sales & marketing plans and budgets.

* Analyse market trends and customer demand.

* Recommend pricing strategies and product positioning.

* Prepare commercial reports for Executive Management.

* Work closely with Project Development, Construction and Finance to support project delivery and sales objectives.

* Bachelor’s Degree in Business, Marketing, Real Estate, Management or a related discipline.

* Minimum of 8 years’ management experience within the Philippine real estate industry.

* Proven track record in residential property sales and marketing.

* Strong leadership and people management skills.

* Excellent communication, negotiation and presentation abilities.

* Strong commercial and analytical skills.

* Experience leading multi-disciplinary commercial teams.

* Experience working for a residential property developer.

* Experience managing licensed brokers and in-house sales teams.

* Strong understanding of socialized, affordable or mid-market housing.

* Knowledge of DHSUD regulations and residential selling practices.

* Experience using CRM systems and digital marketing platforms.

* Achievement of monthly, quarterly and annual sales targets.

* Reservation-to-sale conversion rate.

* Sales collection performance.

* Marketing campaign return on investment (ROI).

* Number of qualified leads generated.

* Customer satisfaction score.

* Customer complaint resolution time.

* Unit turnover performance.

* Broker productivity.

* Cancellation rate.

The Head of Sales, Marketing & Customer Relations is expected to build and inspire a high-performing commercial team, foster a customer-first culture, strengthen the Company’s market presence, and contribute strategically to the continued growth of EL Construction & Development Group Inc. This role will work collaboratively with all departments to ensure customers receive an exceptional experience while maximising the commercial success of every development.