Marketing Manager

Job Purpose

The Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand equity, drive B2B lead generation, and support business growth across our ecosystem of managed services, IT solutions, and shared services subsidiaries. This role bridges brand strategy, digital marketing, corporate communications, and demand generation to position the company as the premier managed services partner for enterprises.

Key Responsibilities

1. Brand Strategy & Corporate Communications

• Brand Positioning: Own and maintain the corporate brand identity, ensure brand governance, and drive consistent messaging across all subsidiaries, business units, and client touchpoints.
• Thought Leadership: Build and execute campaigns that position the executive leadership team and business leaders as industry thought leaders in B2B technology, outsourcing, and managed services.
• Internal & External Communications: Oversee press releases, media relations, corporate announcements, and internal communications to foster employee alignment and external visibility.

2. B2B Demand Generation & Growth Marketing

• Campaign Management: Architect and execute multi-channel B2B campaigns (digital, events, email, account-based marketing) focused on driving qualified leads for business development teams.
• Content Strategy: Oversee the creation of compelling marketing assets, including case studies, whitepapers, pitch decks, client testimonials, and solution briefs.
• Sales Enablement: Collaborate closely with Sales and Business Development teams to align marketing initiatives with revenue goals and equip sales representatives with impactful collateral.

3. Digital Marketing & Analytics

• Digital Footprint: Manage the strategy and optimization of corporate web properties, social media channels (LinkedIn, Facebook, YouTube), and search engine presence (SEO/SEM).
• Performance Analytics: Track, measure, and analyze marketing performance metrics (CAC, conversion rates, campaign ROI, web traffic) to continuously optimize campaign outcomes.
• Marketing Tech Stack: Leverage CRM systems, marketing automation platforms, and analytics tools to streamline candidate and client funnel workflows.

4. Employer Branding & Events

• Employer Brand Partnership: Collaborate with the People & Culture (HR) team to design employer branding initiatives that attract top talent in competitive technology and shared services sectors.
• Event Management: Lead end-to-end planning and execution for industry conferences, corporate events, trade shows, client appreciation events, and webinars.

Qualifications & Requirements

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.

Experience:

• At least 5 years of progressive B2B marketing experience, with at least 2–3 years in a managerial or lead role.
• Experience within B2B Tech, Managed Services, IT Services, Shared Services, BPO, or Telecommunications is strongly preferred.
• Proven track record of managing end-to-end multi-channel marketing campaigns that drive measurable lead generation.

Technical Skills:

• Hands-on proficiency with marketing automation tools (HubSpot, Salesforce Marketing Cloud, or similar) and CRM systems.
• Strong working knowledge of web analytics (Google Analytics), SEO/SEM best practices, and digital ad management platforms.