GTM Marketing Manager - B2B (100%)

The Mission

As a GTM Marketing Manager, you’ll be responsible for planning, implementing, and optimizing marketing activities in the B2B sector for Switzerland. In this versatile role, you’ll work with the team and external partners to develop effective go-to-market strategies, manage marketing budgets, and execute integrated 360° marketing campaigns. You’ll work closely with the central marketing team in Germany, which will support you in developing and implementing marketing initiatives. All activities are planned and executed in close coordination with the DACH marketing team to ensure consistent brand communication and the successful localization of regional campaigns. In this role, you will report directly to the Country Manager for Switzerland and have a dotted-line relationship with the Team Lead for Commercial Marketing DACH in the Systems Business Unit.

Strategy & Marketing Management

• Support in developing and implementing the marketing strategy for Switzerland in coordination with the DACH Lead
• Analysis of market trends and identification of appropriate marketing measures

Go-to-Market (GTM)

• Planning and implementation of go-to-market strategies for new products and solutions
• Develop and execute integrated 360° marketing campaigns
• Coordinate various marketing channels to ensure consistent brand communication

Content Marketing

• Develop localized marketing content for the Swiss market
• Maintain and update content on internal platforms

Partner Marketing

• Managing and developing strategic retail partners in terms of marketing tactics
• Managing co-marketing campaigns

Lead Management, Lead Nurturing & Marketing Automation

• Supporting lead generation and lead qualification
• Planning and implementing email marketing campaigns
• Creating content plans
• Using marketing automation tools (e.g., Salesforce Pardot / Marketing Cloud Account Engagement)

Events & Trade Shows

• Planning, organizing, and executing events, roadshows, and trade shows
• Collaborating with internal teams and external service providers
• Follow-up and performance evaluation of events

PR & Social Media

• Building and maintaining relationships with local media
• Organizing product tests and trial placements
• Planning and managing the LinkedIn presence

Budget Management

• Planning, managing, and monitoring marketing and partner budgets
• Ensuring efficient use of the budget and evaluating the effectiveness of initiatives

Qualifications

• A college degree in marketing, communications, business administration, or a comparable qualification
• Several years of professional experience in B2B marketing (3-5 years), ideally in the IT or technology sector
• Experience in planning and implementing integrated marketing campaigns
• Knowledge of partner and channel marketing is a plus
• Experience with marketing automation systems (e.g., Salesforce Pardot / Marketing Cloud Account Engagement)
• Experience with content management systems and product data platforms
• Strong project management and organizational skills
• Analytical mindset and structured approach to work
• High level of initiative and a hands-on mentality
• Excellent communication skills and a confident demeanor when interacting with internal and external stakeholders

Language Skills

• German: Native or business-fluent
• English: Business-fluent, both spoken and written
• French or Italian is a plus

This position is particularly well-suited for a dedicated individual with a passion for technology, B2B marketing, and cross-channel campaigns, who combines strategic thinking with operational execution.

Benefits

What we offer you

• Exciting marketing projects at an international technology company
• The opportunity to work independently with plenty of creative freedom
• Collaboration with international teams
• A modern work environment and flexible work arrangements
• Personal and professional development
• Attractive employee benefits

About the Team

You will work closely with our business development manager, key account manager, and our marketing manager to make sure you have the best conditions to succeed.

About ASUS

ASUS is a multinational company known for the world’s best motherboards, personal computers, monitors, graphics cards and other high-quality technology solutions. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge innovation and design. Ranked 26th in Forbes’ Global 2000 Top Regarded Companies and named among the World’s most admired companies by Fortune.

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