Product Marketing & Growth Manager

Job Description

This is not your typical Product Marketing role.

We're looking for someone to build and own Product Marketing at Brame.

Because we're a lean, growing SaaS company, Product Marketing is only part of the role. Alongside positioning, messaging and go-to-market strategy, you'll also drive many of our broader marketing initiatives.

What We're Looking For

• min. 4–7 years of experience in Product Marketing, Go-to-Market or B2B Marketing within a SaaS environment.
• Strong positioning, messaging and storytelling skills.
• Experience working closely with Product and Sales teams.
• Experience creating sales enablement content, presentations and customer-facing collateral.
• Experience running webinars, events or partner marketing initiatives.
• Experience using AI marketing tools and modern GTM technology to create content and improve productivity.
• Excellent written and verbal communication skills.
• A commercial mindset with a strong understanding of enterprise sales.
• Curious, proactive and eager to learn. You ask questions, challenge the status quo and naturally take initiative.
• Strong project management and organisational skills.
• Fluent in English and German.

Your Mission

Working directly with our founders, Commercial Leadership and Product team, you'll define how Brame is positioned in the market and how we communicate our value to enterprise customers.

This role combines strategic Product Marketing with hands-on ownership of our broader marketing execution. Roughly half of your time will focus on Product Marketing, while the other half will be dedicated to executing and coordinating marketing initiatives across multiple channels.

Product Marketing (approx. 50%)

Your Responsibilities Include:

• Own Brame's positioning, messaging and value proposition across products, industries and buyer personas.
• Lead go-to-market initiatives for new products, features and partner integrations.
• Own strategic sales enablement by creating compelling sales collateral, presentations, customer stories and other materials that help our commercial team win more deals.
• Gather customer, partner and competitive insights to continuously refine positioning and messaging.
• Leverage modern AI tools to create high-quality marketing assets quickly and efficiently.

Marketing Execution & Operations (approx. 50%)

As Brame's primary marketing owner, you'll drive a broad range of marketing initiatives yourself while coordinating external specialists where needed.

Your Responsibilities Include:

• Own the planning and execution of webinars, partner marketing initiatives and events.
• Create and publish marketing content across the customer journey, including customer stories, presentations, email campaigns, social media and website content.
• Coordinate external agencies and freelancers across areas such as Paid Media, SEO, website and design.
• Support targeted marketing initiatives, including Account-Based Marketing (ABM), review platforms and customer advocacy.
• Establish scalable marketing processes, playbooks and best practices.
• Ensure consistent execution of marketing initiatives across channels and touchpoints.

We're a lean, founder-led company. There are no separate teams for Product Marketing, Content, Partner Marketing, Events or Marketing Operations. Rather than coordinating specialists, you'll own many of these initiatives yourself.

What Success Looks LikeWithin This Role, Success Means:

• Building a clear and consistent value proposition used across all Go-to-Market teams.
• Delivering successful product launches that drive customer adoption and revenue.
• Enabling Sales, Customer Success and Marketing to confidently articulate Brame's differentiation.
• Bringing customer and market insights into Product and GTM decisions.
• Winning competitive evaluations and helping grow enterprise customer accounts.
• Building an efficient marketing engine by successfully coordinating agencies, freelancers and internal stakeholders.

What We Offer

• Competitive compensation.
• Complimentary gym access in the same building (you're welcome to join the founders for a morning workout).
• Free snacks, coffee and beverages in the office.
• An ambitious team that genuinely cares about winning together.

What Makes This Role Different

• You'll work directly with our founders and leadership team.
• Your ideas will shape how Brame presents itself to the market.
• You'll build Product Marketing from the ground up while contributing to the broader marketing function.
• You'll combine strategic thinking with hands-on execution every single day.
• If you enjoy creating, building and shipping rather than coordinating, you'll feel right at home.