Performance Marketing Manager – Meta (Paid Social)

About Faitron

Faitron AG is the Swiss consumer-tech company behind HeatsBox® – the patented self-heating lunchbox – and BabyBoo, the first smart warming baby bottle. We sell direct-to-consumer across Europe – and launch in the US + Canada in the coming weeks. Our goal is clear: push Faitron to 8-digit revenue in the short term. To get there, we're scaling our paid social engine in-house, working directly with the founding team.

The role

You own Meta as a channel – strategy first, execution second. You decide how budgets flow across the funnel, what gets tested, and what scales. You work hand in hand with our in-house content team and coordinate with media buyers on our other sales channels so paid social pulls in the same direction as everything else.

What you'll do

• Own Meta media buying end-to-end: account structure, campaign setup, budget allocation, and scaling against funnel-stage ROAS targets
• Play a key role in our US + Canada launch: build and scale the paid social setup for the new markets from day one
• Lead the paid social strategy and roadmap – you set direction, not just execute it
• Drive creative testing with our in-house content team: briefs, hypotheses, feedback loops, and creative performance analysis
• Coordinate with media buyers and partners across other channels (Google, Amazon, retail campaigns) for one consistent full-funnel approach
• Report on performance with clear takeaways and next steps; challenge targets when the data says so
• Optionally: take over or build up TikTok as a second paid social channel

What you bring

• 3–5 years of hands-on Meta media buying for D2C/e-commerce brands
• Experience managing substantial monthly ad budgets and scaling profitably against ROAS targets
• Strong grasp of full-funnel measurement, attribution, and creative-driven performance
• A strategic mindset: you can defend your account structure and budget decisions, and lead the channel rather than wait for instructions
• Fluent English; German is a plus
• TikTok media buying experience is a plus



What we offer

• Full ownership of a core growth channel, working directly with the CEO
• An established brand with patented products – no agency layers, fast decisions
• A dedicated in-house content team producing creatives for you
• An office in the heart of Zurich at Limmatquai

Apply via LinkedIn or send your application to [email protected] – include a short note on the Meta accounts you've scaled and how.