PR Manager
Indexed description
Part 1 – CIS Regional PR (50%)
- Develop and implement strategic PR plans, targeting KZ (60%) ,Belarus (25%) and Caucasus (15%) media outlets to boost brand awareness, support other countries in CIS region.
- Cultivate and maintain relationships with media contacts and journalists.
- Localize and edit press releases, media pitches, and other PR materials, well manage PR agency and distributor side, ensuring accuracy and consistency.
- Implement product or promotion PR plan by your own or through agency side.
- Proactively seek out events, sponsorship opportunities in CIS region and be responsible for the execution.
- Monitor and analyze media coverage, providing regular reports and insights to IMC Manager.
Part 2 – Kazakhstan Event & Fan Community Operations (50%)
- Kazakhstan Local Event Management:Plan and execute local marketing events in Kazakhstan that enhance brand positioning, drive engagement, and support sales objectives, ensuring high-quality on-site experience and cross-team coordination.
- Fan Community Development & Engagement:Build and manage brand fan communities in Kazakhstan to increase consumer loyalty, engagement rate, and advocacy, while generating actionable consumer insights to support long-term brand growth.
Requirements:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in PR or communications, with a focus on the CIS region. Agency experience is preferred.
- Excellent written and verbal communication skills in Russian and kazakh, with the ability to craft compelling stories and pitches.
- Strong media relations skills and agency management ability.
- Availability for occasional travel within CIS region, if required.
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