Marketing Manager (US Market Launch)

Company Description

Armeta is a technology company building AI tools for engineers - automating the processing and recognition of technical documentation, P&IDs, and related engineering drawings. We're a team of experts with offices in Astana, San Francisco, and Doha, and part of the Alchemist Accelerator. Our technology is already in production, digitizing workflows in an industry long considered impossible to automate. We are now preparing to launch our product in the US market and are looking for a marketer to own that launch end to end.

Role Description

The Marketing Manager will lead and run Armeta's full marketing campaign for the US market launch. Day-to-day responsibilities include managing the brand's social media presence across TikTok (an audience of ~500k), Instagram, and YouTube - owning the content plan, publishing, growth, and engagement. The role involves engaging with professional engineering communities on Reddit and other industry platforms to build an organic presence and drive potential users into our channels, as well as launching and optimizing paid advertising campaigns across contextual and targeted channels. The Marketing Manager will analyze metrics, run A/B tests, report on channel performance, and adjust strategy based on data, working in close coordination with the product and sales teams. This role operates with a high degree of autonomy and direct impact on the launch outcome. Please note: this is a hybrid/on-site position with a schedule shifted to US time zones - core interaction with the team and the market happens in the evening and overnight local time. Please apply only if you are prepared to work on this schedule on an ongoing basis.

Qualifications

• Fluent English (C1–C2, both spoken and written) - required.
• Proven experience running marketing launches in the US market.
• Hands-on experience growing and managing TikTok, Instagram, and YouTube accounts.
• Solid understanding of community marketing mechanics and the norms of professional platforms such as Reddit.
• Experience setting up and running paid advertising (Meta Ads, Google Ads, TikTok Ads).
• Willingness to work on a US-synchronized schedule.
• Experience in SaaS, B2B, or technology/engineering products is a plus.
• Understanding of the specifics of taking a new product to a Western market from scratch is a plus.
• Analytics skills (GA4, social media metrics, ad platform dashboards) are a plus.