Portfolio & Activation Manager

Develop and align with key stakeholders Bars category strategy in Central Eurasia, focusing on growth opportunities to drive penetration. Design and execute Bars activities calendar (portfolio innovation pipeline; media framework for paid, earned, shared, and owned media; local amplification program) that will help deliver business KPIs. Connect the Bats strategy with key business processes via S&OP.

What will be your key responsibilities?

Brand Management:

• Strategy ownership: Lead development of Bars strategy & deployment in Central Eurasia unit.
• Portfolio management: Lead creation and implementation of portfolio innovation pipeline in line with the S&OP+ cycle according to the stages process.
• Pricing strategy: Oversee and recommend the Bars portfolio pricing strategy in partnership with the strategic revenue team.
• Market analysis: Identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
• Cross-regional exposure: Get and incorporate learnings from other markets. Create networking with other markets in order to share ideas and implement activities where applicable.
• Brand & Engagement capabilities: Ensure translation of Brand Toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
• Category-first mindset: Co-lead Bars category reviews in Central Eurasia together with Category teams.
• Budget control: Control media budget spent according to ROI guidance and key brand priorities.
• Continuous learning: Ensure the excellence of brand activity execution via effective cross-functional cooperation. Evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews.

Media:

• Media mix: Co-lead media strategy development and plans for Bars to maximize Reach, increase ROI on media spend, and ensure an effective and efficient media mix.
• Media framework: Develop and implement marketing campaign as per brand calendar based on paid, earned, shared, and owned media framework.
• Localization & amplification: Identify, analyze and create local amplification strategy in line with target audience local insight and brand platform.

What are we looking for?

• Degree in Economics/ Marketing;
• Russian/English at an advanced level;
• Expert user of MS Office;
• Continuous data experience (i.e., Nielsen, GFK, Ipsos);
• 5 years of experience in FMCG brand marketing;
• Analytical skills and demonstrated ability to create a narrative from analysis/insights;
• Solid experience in portfolio management.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles;
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today;
• A strong focus on learning and development support from day one, including access to our in-house Mars University;
• An industry competitive salary and benefits package, including company bonus.