Digital Marketing & CRM Growth Executive

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Lead Retargeting | CRM Tagging | Social Media | Backlinks

Responsibilities

Social Media Management

• Manage the company’s social media platforms professionally.
• Prepare and execute monthly content plans aligned with the company’s comercial objectives.
• Create content ideas related to freight forwarding, logistics, shipping services, customer problems, and service solutions.
• Write clear and business-focused captions, posts, and campaign messages.
• Coordinate with designers or use available tools to prepare visual content.
• Monitor comments, messages, and inquiries and ensure they are captured properly in the CRM.
• Convert social media activity into measurable lead generation opportunities.
• Track social media performance and provide weekly performance insights.

• Organize all incoming leads inside the CRM system.
• Create and maintain a clear CRM tagging structure.
• Classify leads based on source, service interest, lead stage, urgency, and commercial status.
• Ensure every lead is properly tagged, updated, and ready for follow-up.
• Clean and segment old lead databases for reactivation campaigns.
• Support the commercial team by maintaining accurate lead information and lead status.

• Source: Facebook, LinkedIn, Website, WhatsApp, Referral, Campaign
• Service Interest: Sea Freight, Air Freight, Customs Clearance, Trucking, Logistics
• Lead Stage: New, Contacted, Qualified, Quoted, Follow-up, Lost, Won
• Lead Temperature: Hot, Warm, Cold
• Action Required: Call Back, Send Offer, Retarget, No Response, Reconnect

• Work closely with the commercial team to identify old, inactive, lost, or unconverted leads.
• Segment leads based on previous interaction, service interest, and conversion potential.
• Prepare retargeting messages for WhatsApp, email, SMS, and social media campaigns.
• Build follow-up sequences for different lead segments.
• Reactivate old leads and move qualified opportunities back to the commercial pipeline.
• Track reactivation results and improve messaging based on response rates.
• Ensure qualified leads are handed over to the sales team with clear notes and context.

• Coordinate regularly with the sales and business development team.
• Understand why leads are not converting and translate this feedback into retargeting actions.
• Support the sales team with follow-up content, service messages, and customer reactivation campaigns.
• Track the lead journey from inquiry to quotation and from quotation to booking.
• Help improve the quality of leads delivered to the commercial team.
• Provide weekly feedback on lead quality, conversion issues, and improvement opportunities.

• Research and identify relevant backlink opportunities.
• Support off-page SEO activities to improve the company’s digital visibility.
• Submit the company profile to relevant business directories, logistics directories, and industry platforms.
• Coordinate guest posting or listing opportunities where applicable.
• Monitor backlink quality and avoid harmful or low-quality sources.
• Provide monthly reporting on backlink activities and referral traffic impact.

• Prepare weekly reports covering social media activity, lead generation, CRM tagging progress, retargeting performance, and commercial handover.
• Track the performance of lead reactivation campaigns.
• Monitor digital lead sources and identify the best-performing channels.
• Highlight issues, opportunities, and recommended actions.
• Maintain simple dashboards or tracking sheets for management visibility.

• 2–4 years of experience in Digital Marketing or CRM.
• Experience managing social media and lead generation.
• Good knowledge of CRM systems and lead management.
• Basic understanding of SEO and backlinks.
• Strong communication and organizational skills.
• Good command of English.

• Experience in B2B marketing.
• Experience with Odoo or CRM platforms.
• Knowledge of freight forwarding or logistics.
• Experience with Meta Ads or Google Analytics.
• Familiarity with email marketing and automation.

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