Growth Marketing Lead

WHAT THIS IS

Intersog has built software for enterprise clients since 2005. We run delivery teams across the United States, Canada and Mexico, and our engineers work as extensions of our clients' own teams.

We are rebuilding how demand reaches us.

Buyers research vendors differently than they did two years ago. Much of that research now happens inside AI assistants rather than search engines, and the vendors who get shortlisted are the ones those systems can find, understand and cite. That shift is the centre of this role.

WHAT YOU WOULD OWN

1. AI search visibility. Make Intersog the answer when a buyer asks an assistant who builds production software and AI systems for complex environments. Structured content, review presence, entity work and third-party citations — measured by citation rate, not by traffic.

2. Proof. Turn twenty years of delivery into published case studies, current reviews and original research. We have the clients and the results. Little of it is written down.

3. Executive thought leadership. Our CEO publishes with the Forbes Technology Council. You build the engine around that: repurposing into campaigns, landing pages, social and nurture, so one piece of executive writing works across every channel we run.

4. Demand generation. Own the channels that produce qualified conversations and retire the ones that do not. You choose where the budget goes and you defend the choice with numbers.

5. Partner channel support. Support outreach to consultancies and technology firms that win client work and need an engineering delivery bench behind it.

6. The numbers. Own HubSpot, lifecycle definitions, attribution and weekly reporting to leadership. Marketing should be able to say what it produced, in dollars.

WHAT WE REQUIRE

• Five or more years in B2B marketing, with at least two owning demand generation end to end.

• IT outsourcing, software development services or IT staffing background is highly preferred. Selling engineering capability to CTOs, VPs of Engineering and heads of AI is a specific skill and we would rather not teach it.

• Evidence you have personally built and shipped, not managed an agency that did. Show us pages you wrote, campaigns you ran and pipeline you can point to.

• Practical command of AI search and answer engine optimization. Working knowledge of how models select and cite sources, not curiosity about the topic.

• Fluent daily use of AI tooling in your own work — research, content production, enrichment, reporting. This role is one person plus tooling by design.

• HubSpot at operator depth: workflows, lifecycle stages, attribution reporting, lead scoring.

• The temperament this needs: you decide, you ship, you measure, and you say so when something is not working. Nobody will hand you a task list.

USEFUL, NOT REQUIRED

Technical writing ability, Canadian market experience, experience marketing a services business rather than a product, familiarity with nearshore delivery models.

THE OFFER

• CA$105,000–135,000 base depending on experience, plus a performance bonus tied to pipeline created.

• Full-time employment with Intersog Canada. Remote within Canada, Vancouver preferred for overlap with leadership. Applicants must be legally authorized to work in Canada.

• You report to the VP of Business Development and work directly with the CEO. You own a budget and the decisions about it.

• A written strategy with the analysis behind it, handed to you on day one. You are free to argue with it, and we would prefer that you do.

• A small, senior team. Sales is already in place. You build the demand side of it.

WHAT THIS IS NOT

It is not a large-team role, and it is not a brand or communications role. If you want to run a department rather than build one, this is the wrong job.

HOW TO APPLY

Send your resume and answer one question in under 200 words: ask an AI assistant to recommend a nearshore software development partner for a Series A technology startup, then tell us how you would change the way Intersog shows up in that answer.

We read the answer before the resume.

Intersog is an equal opportunity employer. We welcome applications from all qualified candidates.