Digital Marketing Manager

Field Marketing & Digital / CX Manager - Retail Network 📱

At Shakers, we are collaborating with a leading global energy and mobility retail brand to bring on a Field Marketing & Digital / CX specialist to own the local-market experience across its branded wholesaler network. The role sits at the intersection of on-the-ground retail marketing, the brand's mobile app and loyalty ecosystem, and the customer-experience roadmap, with direct impact on how thousands of consumers interact with the network.

The challenge

The brand runs a network of branded wholesaler sites and wants a single owner who can keep the physical retail experience on-standard while pushing the digital and CX agenda forward. You will be the connective tissue between the wholesalers, the internal sales and marketing teams, the customer-care function, and a roster of third-party vendors. Day-to-day, you will move between safeguarding site image standards, launching campaigns and grand openings, and shaping the app, loyalty and CX roadmap for the local market. Autonomy and vendor/budget ownership are central: this is as much program management as it is marketing.

Responsibilities

• Own site image standards and the compliance program with wholesalers, managing the approved vendor list and brand exceptions.
• Support wholesalers on marketing, retention and grand-opening activations, including site kits, event vendors and staff training.
• Drive the digital and app roadmap: mobile programs, new product development, performance tracking and existing payment and loyalty programs.
• Own the local-market CX roadmap, persona and councils, and partner with customer-care on complex cases, offers, incidents and the social-media response bank.
• Manage third-party vendors end to end (quotes, POs, invoicing, OPEX), plus the storage/distribution contract and hardware stock.
• Run the Ipsos interface (wholesaler queries, appeals, budgeting, POs) and set Digital, App and CX budgets with a supervisor.

Requirements

• 4+ years in field / retail marketing within a multi-site or franchise/wholesaler network.
• Hands-on ownership of a consumer mobile app and loyalty program (roadmap, performance, new features).
• Customer-experience background: personas, CX roadmaps, journey and incident management.
• Vendor, budget, PO and OPEX management experience.
• English and German, minimum C1 in both.

Why this project

• Long-term engagement with a globally recognized brand.
• Full ownership of the digital, app and CX agenda for a whole local market.
• Direct impact on the consumer experience across an entire retail network.
• Cross-functional work with internal teams, wholesalers and third-party vendors.

If this fits your profile, or someone in your network, apply or share. We will get back to you right away 🙌

#FieldMarketing #RetailMarketing #CustomerExperience #DigitalProduct #LoyaltyApps #Freelance #Shakers