Product-Led Growth (PLG) Manager

About the Role

We are looking for a data-obsessed, highly execution-oriented PLG Growth Manager to own and scale our product-led monetization engine end-to-end. In this role, you will be responsible for driving business impact across the entire user lifecycle: Activation, Conversion, Retention, and Expansion.

You will bridge the gap between Product, Marketing, Data, and Engineering to establish a high-velocity experimentation framework. If you live and breathe user funnels, self-serve monetization, product analytics, and rapid hypothesis testing, this role is for you.

Key Responsibilities

• End-to-End PLG Monetization: Own the performance and optimization of the self-serve growth engine across Activation, Free-to-Paid Conversion, Retention, and Account Expansion.
• High-Velocity Experimentation: Build, run, and scale an agile growth experimentation cadence. Define hypotheses, run A/B tests, analyze results, and double down on winning growth levers.
• Activation & Onboarding: Optimize time-to-value (TTV) and the "Aha!" moment for new users, removing friction in product onboarding to maximize initial adoption.
• Self-Serve Conversion: Design and execute strategies (in-app prompts, paywalls, trial structures, pricing cues) to turn free/freemium users into paying customers.
• Retention & Churn Reduction: Identify churn indicators, build automated re-engagement triggers, and drive long-term user engagement and feature adoption.
• Expansion & Upgrades: Identify cross-sell and upsell opportunities within existing accounts through usage-based triggers, seat expansion prompts, and feature gates.
• Cross-Functional Leadership: Partner closely with Product Management, Product Design, Engineering, and Growth Marketing to prioritize and ship growth initiatives.
• Data & Analytics: Define, track, and report on core PLG metrics (e.g., Activation Rate, Free-to-Paid Conversion, NDR, ARPU, LTV:CAC, Churn).

What We’re Looking For

• Experience: 5+ years of hands-on experience in Growth, Product Growth, or Monetization within a B2B or B2C SaaS environment with a strong PLG motion.
• Experimentation Mindset: Proven track record of designing, executing, and scaling rapid A/B and multivariate experiment frameworks.
• Data Fluency: Deep experience with product analytics tools (e.g., Amplitude, Mixpanel, Heap, PostHog) and experimentation platforms (e.g., Optimizely, VWO, LaunchDarkly).
• Funnel Mastery: Strong understanding of user psychology, self-serve pricing models, in-app UX, and lifecycle marketing (email, push, in-app messaging).
• Technical & Analytical Aptitude: Comfortable working with data teams, writing basic SQL queries, and translating complex data into actionable product decisions.
• Execution & Ownership: High bias for action with a pragmatic, metric-driven approach to problem-solving.