Senior Go-to-Market Operations Analyst

About the Role

We are seeking an experienced Senior Go-to-Market (GTM) Operations Analyst to support and optimize business operations across Sales, Marketing, Customer Success, Revenue Operations, and Finance. This role is responsible for driving operational excellence by improving business processes, maintaining data integrity, delivering actionable insights, and supporting strategic initiatives that enable scalable revenue growth.

The ideal candidate combines strong analytical capabilities, deep experience with CRM and GTM platforms, and a proven ability to partner cross-functionally in fast-paced SaaS or technology environments.

Key Responsibilities

Go-to-Market Operations

• Partner with Sales, Marketing, Customer Success, Revenue Operations, and Finance teams to optimize end-to-end Go-to-Market processes.
• Identify operational inefficiencies and recommend scalable process improvements.
• Support GTM strategy execution through operational planning, process standardization, and continuous improvement initiatives.
• Collaborate with business stakeholders to implement operational best practices across commercial teams.

CRM & GTM Systems

• Maintain data quality, governance, and integrity across CRM and GTM platforms.
• Support the administration and optimization of tools such as Salesforce, Clari, Gainsight, Groove, and similar business applications.
• Ensure accurate system configuration, reporting, and operational workflows that support business objectives.
• Partner with system administrators and business teams to enhance platform adoption and usability.

Data Analysis & Business Insights

• Analyze large datasets to identify trends, operational gaps, and business opportunities.
• Build and maintain dashboards, reports, and KPI tracking for executive leadership and cross-functional stakeholders.
• Deliver ad hoc analyses that support strategic business decisions, forecasting, and operational planning.
• Translate complex data into clear, actionable business recommendations.

Projects & Process Improvement

• Participate in cross-functional initiatives including system implementations, GTM launches, process redesigns, and operational transformation projects.
• Document business processes, standard operating procedures (SOPs), training materials, and operational guidelines.
• Support change management activities to ensure successful adoption of new processes and technologies.

Minimum Qualifications

• Bachelor's degree in Business Administration, Finance, Information Systems, Data Analytics, Marketing, or a related field, or equivalent professional experience.
• 6+ years of experience in Go-to-Market Operations, Sales Operations, Revenue Operations, Marketing Operations, or similar operational roles.
• Strong hands-on experience with Salesforce CRM.
• Advanced proficiency in Microsoft Excel or Google Sheets, including complex formulas, Pivot Tables, data analysis, and reporting.
• Experience working with GTM platforms such as Clari, Gainsight, Groove, or similar solutions.
• Proven experience improving business processes across commercial organizations.
• Strong analytical and problem-solving skills with the ability to manage large datasets.
• Excellent organizational skills with the ability to manage multiple priorities in fast-paced environments.
• Outstanding communication and stakeholder management skills.
• Experience working cross-functionally with technical and non-technical business teams.