Real Estate Off-Plan Lead Generation Specialist

About the Role

We are looking for a highly motivated and results-driven Real Estate Off-Plan Lead Generation Specialist to generate high-quality buyer and investor leads for premium off-plan property projects across Dubai. The ideal candidate will have expertise in digital marketing, paid advertising, lead generation, and CRM management, with a strong understanding of the Dubai real estate market.

Key Responsibilities:

Plan, execute, and optimize lead generation campaigns for Dubai off-plan projects.

Generate qualified leads through:

- Google Ads (Search, Display, Performance Max, YouTube)

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- TikTok Ads

- Snapchat and other emerging social media platforms

- Property portals and listing websites

- Email marketing campaigns

- WhatsApp marketing

- SEO and content marketing

- Referral and affiliate marketing

- Landing pages and lead capture funnels

Monitor campaign performance and continuously improve cost per lead (CPL), conversion rates, and return on ad spend (ROAS).

Develop audience targeting strategies for local and international property investors.

Manage CRM systems to ensure accurate lead tracking, nurturing, and reporting.

Coordinate with the sales team to improve lead quality and appointment conversions.

Analyze campaign data using Google Analytics, Meta Business Suite, Google Tag Manager, and other marketing tools.

Stay updated on digital marketing trends and the Dubai real estate market to identify new lead generation opportunities.

Requirements

Minimum 2–3 years of experience in digital marketing and lead generation.

Previous experience in UAE real estate, especially off-plan projects, is mandatory.

Strong hands-on experience with:

- Google Ads

- Meta (Facebook & Instagram) Ads

- Google Analytics

- Google Tag Manager

- CRM platforms

- Lead automation tools

Understanding of landing page optimization, conversion tracking, remarketing, and sales funnels.

Knowledge of SEO, email marketing, and social media growth strategies.

Excellent analytical, communication, and organizational skills.

Ability to manage multiple campaigns while meeting lead generation targets.

Preferred Skills

Experience marketing luxury and off-plan properties.

Knowledge of international investor markets.

Familiarity with AI-powered marketing tools and automation.

Basic graphic design or video editing skills are an advantage.

Key Performance Indicators (KPIs)

Number of qualified leads generated.

Cost per qualified lead (CPL).

Return on advertising spend (ROAS).

Lead-to-appointment conversion rate.

Lead-to-sales conversion.

Campaign optimization and reporting accuracy.

What We Offer

Competitive salary.

Attractive performance-based incentives.

Career growth in Dubai's dynamic real estate market.

Opportunity to work with premium off-plan developments.

Supportive and collaborative work environment.

If you have a proven track record of generating high-quality real estate leads through digital marketing and innovative lead generation strategies, we'd love to hear from you.

Apply now by sending your CV, portfolio, and examples of successful lead generation campaigns.