Senior Manager – Marketing

About Taradevi's Group

Taradevi's Group is a premium real estate and vacation home development firm currently focussed on Shimla. Our active portfolio includes (i) Taradevi's Enclave (New Shimla) – luxury apartments, and (ii) Taradevi's Downtown Kufri – luxury hospitality/villas, with a pipeline of upcoming launches in Shimla, Konkan, and Vrindavan. We are building an institutional-grade real estate portfolio across marquee leisure and religious tourism destinations in India.

About the Role

We are looking for a growth-focused marketing leader to own brand-building and lead generation for our residential and hospitality portfolio. You will run the full marketing engine — digital campaigns, brand, content, channel partner marketing, events, and launches — with clear accountability for lead volume, quality, and cost per acquisition. You will lead a small in-house team and external agencies, and work directly with leadership on positioning and launch strategy.

What You'll Do

• Lead generation: Plan and run performance marketing across Google, Meta, and property portals; own lead targets, CPL, and lead quality in coordination with the sales team.

• Brand & positioning: Build the Taradevi's brand across projects — messaging, campaigns, PR, and reputation — for both end-users and investors.

• Project launches: Own go-to-market plans for new project launches: pre-launch buzz, collateral, pricing communication, launch events, and site experience.

• Content & creative: Direct the content and design pipeline — website, brochures, walkthroughs, social media, email/WhatsApp campaigns — working with in-house writers and agencies.

• Channel & offline marketing: Drive channel partner programmes, exhibitions, outdoor media, and local activations in key source markets (Delhi NCR, Chandigarh/Tricity, Punjab).

• Analytics: Track funnel metrics end to end — spends, leads, site visits, conversions — and report performance to leadership with clear recommendations.

What We're Looking For

• 8–12 years in marketing, with at least 3 years owning lead generation budgets and targets.

• Hands-on command of digital marketing — Google Ads, Meta Ads, SEO, landing pages, CRM/marketing automation.

• Experience managing agencies, creative teams, and multi-channel campaigns.

• Strong analytical orientation: comfortable with funnel metrics, CPL/CPA, and attribution.

• Excellent communication skills and the ability to work closely with sales.

Preferred

• Real estate marketing experience — especially luxury residential, second homes, or hospitality.

• Familiarity with the North India property market and NRI/investor audiences.

• MBA/PGDM in Marketing or equivalent.

Why Join Us

• Own the entire marketing charter for a fast-growing premium real estate brand.

• Shape launches across marquee leisure and religious tourism destinations.

• Work directly with promoters, with real budget ownership and room to experiment.

How to Apply

Interested candidates can share their updated resume and a summary of campaigns/results delivered at:

📩 Email: [email protected]

📞 Contact: 8091550677