Marketing Lead

Job Title: Marketing Lead

Location: Bengaluru

Experience: 5+ years

About Us

Flow Realty is a fast-growing real estate mandate company working with leading developers across Bengaluru, Hyderabad, Bhubaneswar and Mysuru. We run the full GTM stack for our partners — positioning, campaign communication, media, pre-sales and conversion. We're looking for a Marketing Lead to own execution across a portfolio of live projects.

Role Overview

You will own the day-to-day execution of GTM and brand for a defined set of projects. This means turning strategy into live campaigns — briefs, creative, media, funnel — and being accountable for what goes out and what it delivers. You'll work directly under the Head of Marketing & Strategy, who sets direction; you own the ground.

Key Responsibilities

Execute end-to-end GTM plans for assigned projects — launch, sustenance, and inventory push phases.

Write and manage campaign communication across digital, print, OOH and WhatsApp; ensure copy is on-brief and on-brand before it goes live.

Brief and manage creative and digital agencies — timelines, quality control, revision cycles, and delivery against agreed KPIs.

Track and report performance marketing outcomes: CPL, lead quality, cost per site visit, cost per booking. Flag deviations early with a proposed fix.

Conduct market and competition research — pricing, inventory, launch activity, positioning — and convert it into usable inputs for pricing and campaign decisions.

Work daily with the Pre-Sales team on funnel health, lead routing, and feedback loops between campaign output and call outcomes.

Maintain working relationships with developer partner marketing teams for approvals, assets, and site-level coordination.

Prepare campaign reviews, performance decks, and market insight summaries for senior management.

Qualifications

MBA in Marketing or Business preferred; strong practitioners without one will be considered.

3–5 years in real estate marketing, a digital/creative agency, or a consumer brand with heavy campaign ownership.

Hands-on with Meta and Google Ads reporting — you should be able to read a dashboard and tell us what's wrong with it.

Sharp written English. Copy judgement matters more than copy volume.

Strong analytical and coordination skills; comfortable chasing five agencies and four site teams in the same week.

Willing to travel across our city footprint.