Brand Marketing Specialist

Brand Marketing Specialist

Events, BTL & Sponsorships | ATL, Print & Outdoor Advertising | Site & Experience Centre Branding | Vendor Management

MSN Realty is seeking a hands-on Brand Marketing Manager to lead on-ground brand experience for our flagship luxury residential development in Hyderabad. This role owns everything that brings the brand to life in the physical world — events, BTL activations, sponsorships, ATL and print/outdoor advertising, site and experience centre branding — while managing the vendor and creative agency ecosystem that delivers it. We're looking for a creative thinker who is equally strong in execution: someone who can conceptualize a premium brand moment and then personally see it through to flawless delivery on site.

KEY RESPONSIBILITIES

Events, BTL & Sponsorships

• Plan and execute end-to-end events across the customer journey — project launches, channel partner meets, NRI events, customer engagement evenings, and site-visit experiences — ensuring every touchpoint reflects a premium, global-city brand tone.
• Own BTL activations including mall/corporate activations, roadshows, and community engagement initiatives that build qualified footfall and brand recall.
• Identify, negotiate, and manage strategic sponsorships (industry events, lifestyle properties, associations) that align with the luxury positioning of MSN Realty.
• Manage event budgets, logistics, vendor coordination, and post-event reporting, with a strong eye for guest experience and on-ground execution quality.

ATL, Print & Outdoor Advertising

• Plan and manage ATL campaigns across traditional media and digital-out-of-home in coordination with media planning agencies.
• Develop and execute print advertising strategy across newspapers, magazines, and premium lifestyle publications.
• Lead outdoor advertising planning — hoardings, airport media, transit and premium OOH sites — including site selection, creative rollout, and performance tracking.
• Ensure brand and message consistency across all ATL and print/outdoor executions, aligned with the overall campaign calendar.

Site, Experience Centre & Environmental Branding

• Own end-to-end branding of the site and experience/sales centre — signage, wayfinding, interiors-adjacent branding elements, and all customer-facing collateral — ensuring a premium, on-brand first impression.
• Manage fabrication, installation, and maintenance of site branding, hoardings, and experience center assets in coordination with vendors and the project/sales teams.
• Collaborate with design and creative teams to translate the brand identity into physical, spatial, and experiential formats.

Vendor & Creative Agency Management

• Manage relationships with creative agencies, event partners, fabrication vendors, media buying agencies, and other marketing vendors — briefing, reviewing creative output, and holding partners accountable to timelines and quality.
• Negotiate vendor contracts, manage budgets and invoicing, and continuously evaluate the vendor ecosystem for quality, cost-efficiency, and reliability.
• Act as the primary internal point of contact between agencies/vendors and cross-functional stakeholders (sales, project, leadership).

Creative & Cross-Functional Execution

• Bring strong creative thinking to brand campaigns, event concepts, and brand moments — while staying grounded in flawless, detail-oriented execution.
• Stay flexible and hands-on across any marketing activity the business requires — this role is expected to move fluidly between strategy, creative briefing, and on-ground execution as priorities shift.
• Partner closely with the digital marketing and sales teams to ensure ATL/BTL/OOH activity is tightly aligned with lead generation and site-visit conversion goals.
• Track and report on campaign and event performance, budgets, and vendor delivery to leadership.

WHAT WE'RE LOOKING FOR

• 5–10 years of experience in brand marketing, integrated marketing, or events/BTL, with meaningful exposure to real estate, luxury, or premium lifestyle brands strongly preferred.
• Proven, hands-on experience planning and executing events, BTL activations, and sponsorships end-to-end.
• Experience managing ATL, print, and outdoor advertising campaigns, including media/creative agency coordination.
• Demonstrated experience in site branding, experience centre branding, or environmental/spatial branding.
• Strong vendor and creative agency management skills — briefing, negotiation, quality control, and relationship management.
• A creative thinker who is equally comfortable rolling up their sleeves for on-ground execution — detail-oriented, deadline-driven, and calm under pressure.
• Flexible and adaptable, with the ability to manage a wide variety of marketing activities simultaneously in a fast-paced, high-stakes environment.
• Excellent stakeholder management, budgeting, and communication skills.
• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred but not mandatory.