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Newnovation Linkedin · Posted 5d ago

Business Development Representative

Redwood City, California, United States

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Indexed description

Sales Development Representative — Food & Beverage Tech

You'll own top-of-funnel prospecting and early conversations with mid-market food & beverage brands. You'll work directly with the CEO to shape messaging, qualify real pain, and help define how we sell.

This is a role with a clear path to Account Executive as the company scales.


What You'll Do

  • Prospect into mid-market food & beverage brands ($50–500M revenue)
  • Book and run first-call discovery with CEOs and leaders in procurement, ops, finance, and supply chain
  • Use outbound (email, phone, LinkedIn) and inbound leads to generate qualified opportunities
  • Tell a clear, credible story grounded in customer outcomes and ROI
  • Capture feedback from prospects to improve messaging, ICP, and sales process
  • Help build the foundation of the company's outbound motion, tools, and playbook


What We're Looking For

We care more about judgment, communication, and hunger than a perfect resume.

You're a strong fit if you:

  • Are early in your sales career and want to learn fast in a real startup environment
  • Can explain complex ideas clearly and confidently
  • Are comfortable picking up the phone and engaging senior stakeholders
  • Like building from zero and operating without a rigid playbook
  • Care about doing good work and impact over effort
  • Want to work in person, closely with founders and customers


What Success Looks Like (First 6–12 Months)

  • Consistently booking high-quality discovery meetings
  • Developing strong product and customer fluency
  • Contributing directly to a repeatable outbound motion
  • Earning trust with prospects, the CEO, and the team
  • Growing into expanded responsibility and a potential AE role


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