Sales Development Representative

About the Role

We are looking for a highly motivated and energetic Sales Development Representative (SDR) to join our growing AdTech sales team. The ideal candidate will be responsible for identifying, engaging, and qualifying potential customers, generating high-quality sales opportunities, and supporting the Account Executives in driving revenue growth.

This role is ideal for someone who enjoys prospecting, building relationships, and working in a fast-paced technology environment.

Key Responsibilities

· Identify and research prospective clients across target industries.

· Generate qualified leads through outbound prospecting via cold calls, emails, LinkedIn, and other sales outreach channels.

· Qualify inbound and outbound leads based on business needs, budget, authority, timeline, and fit.

· Schedule product demonstrations and meetings for the sales team.

· Build and maintain a healthy sales pipeline in Salesforce CRM.

· Understand the company's AdTech solutions and communicate their value proposition effectively.

· Develop personalized outreach campaigns to engage decision-makers.

· Follow up consistently with prospects to nurture opportunities.

· Collaborate with Marketing and Sales teams to improve lead quality and conversion rates.

· Maintain accurate records of all prospect interactions and sales activities.

· Meet and exceed monthly KPIs for outreach, meetings booked, qualified opportunities, and pipeline generation.

Required Qualifications

· 12th + Experience OR Bachelor's degree in Business, Marketing, Communications, or a related field.

· 1–4 years of experience in Sales Development, Business Development, Lead Generation, or Inside Sales.

· Experience selling SaaS, MarTech, AdTech, Digital Marketing, or Technology solutions is preferred.

· Strong communication, negotiation, and interpersonal skills.

· Excellent verbal and written English communication.

· Familiarity with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.

· Experience using LinkedIn Sales Navigator, Apollo, Salesloft, Outreach, or other prospecting tools is an advantage.

· Self-motivated, target-driven, and comfortable working in a performance-based environment.

· This is an On-Site (Location: Baner-Pashan Link Road, Pune), US (Night) Shift role.

Preferred Skills

· Strong prospecting and lead qualification skills.

· Cold calling and email outreach expertise.

· Understanding of digital advertising, programmatic advertising, audience targeting, and marketing technology.

· Ability to handle objections and build rapport with prospects.

· Strong organizational and time management skills.

· Analytical mindset with the ability to interpret sales metrics.

Key Performance Indicators (KPIs)

· Qualified meetings booked

· Sales-qualified leads (SQLs) generated

· Outbound calls and emails completed

· Pipeline value created

· Lead-to-opportunity conversion rate

· Monthly and quarterly quota attainment

· CRM hygiene and reporting accuracy

Why Join Us?

· Opportunity to work with innovative AdTech products.

· High-growth, performance-driven environment.

· Attractive incentive structure with uncapped earning potential.

· Career progression into Account Executive or Business Development Manager roles.

· Collaborative culture with continuous learning and development opportunities.