Account Development Representative

Company Description

Super Color Digital has been transforming creative visions into remarkable visual experiences for over 40 years. With state-of-the-art production facilities in Irvine, CA, and Las Vegas, NV, we specialize in large-format printing, custom fabrication, and experiential design for top-tier brands. Our offerings include lightboxes, building wraps, displays, SEG graphics, and custom structures, all crafted with unmatched precision, speed, and quality. As pioneers in pushing creative boundaries, our team of innovators and makers thrives on turning imaginative ideas into reality. We pride ourselves on being a global partner of choice, delivering exceptional results with agility, scale, and impact.

Account Development Representative (ADR)

Want a Career in Sales Where Your Income Is In Your Control? Want a Career in Sales Where Your Income Is Your Control?

Location: Irvine, CA

Department: Sales

Reports To: Manager of New Business Development

Overview

The Account Development Representative (ADR) is responsible for re-engaging and developing opportunities within Super Color Digital’s existing account database of approximately 20,000 accounts.

This role focuses on account activation, relationship building, and pipeline generation, working closely with Account Executives to convert existing and dormant accounts into revenue opportunities.

Unlike traditional SDR roles, the ADR will primarily work with known accounts and existing data, requiring strong organizational skills, follow-up discipline, and the ability to identify revenue opportunities within an established customer base.

Key Responsibilities

Account Management & Activation

* Manage and systematically work through a database of ~19,000 accounts

* Re-engage dormant and inactive accounts

* Identify new opportunities within existing and past customer accounts

* Maintain consistent outreach across assigned account segments

Pipeline Generation

* Schedule meetings between prospects and Business Development Reps

* Ensure high-quality, qualified meetings are booked and completed

* Maintain consistent pipeline flow for the sales team

* Prioritize high-value accounts and opportunities

Outreach & Engagement

* Execute high volume outbound outreach via phone, email, and Sales Navigator

* Follow structured outreach cycles based on account segmentation

* Conduct follow-ups with previous opportunities and past customers

* Support marketing-driven lead engagement

CRM & Data Management

* Accurately document all outreach and account activity in Salesforce

* Maintain clean and updated account records

* Track engagement, follow-ups, and next steps

* Ensure proper attribution for meetings and opportunities

Collaboration

* Work closely with Business Development Reps to transition qualified opportunities

* Communicate account insights and activity updates

* Align on priority accounts and target opportunities

Performance Expectations

The ADR is expected to:

* Generate consistent meeting volume for Business Development Reps

* Maintain high activity levels across assigned accounts

* Reactivate dormant accounts and identify new opportunities

* Support overall revenue growth through pipeline development

Compensation

* Hourly Base: $25/hour

* Bonuses & commissions based on completed meetings and paid revenue generated from accounts introduced or reactivated by the ADR (up to 12 months following initial meeting)

Qualifications

* 1–3 years of experience in inside sales, account development, or sales development preferred

* Strong communication and follow-up skills

* Ability to manage a high volume of accounts and outreach activities

* Organized and detail-oriented

* Experience with CRM systems (Salesforce and/or Outreach.io preferred)

* Self-motivated with a results-driven mindset

Key Traits for Success

* Highly organized and process-driven

* Persistent and consistent in outreach

* Strong listening and relationship-building skills

* Ability to identify opportunities within existing accounts

* Comfortable working with data and large account lists

Why This Role Matters

This role plays a critical part in unlocking revenue from existing accounts, improving efficiency across the sales organization, and driving predictable pipeline growth.

The ADR ensures that no opportunity within our account base goes untouched.

“This role is a key component of our Revenue Acceleration Initiative, focused on maximizing the value of our existing account base.”