Lead Generation Specialist

Job Title: Lead Generation Specialist

Location: Gurugram (Work From Office)

Experience: 5–8 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Lead Generation Specialist to join our business development team. The ideal candidate will have extensive experience in generating high-quality B2B leads for IT Services, Digital Transformation, Cloud, AI/ML, SaaS, and Staff Augmentation services. The candidate should be proficient in identifying decision-makers, executing outbound campaigns, managing CRM pipelines, and supporting the sales team with qualified opportunities.

Key Responsibilities

• Generate qualified B2B leads through outbound prospecting via LinkedIn, email campaigns, cold calling, and other digital channels.
• Identify and research target companies, decision-makers, and buying committees across various industries.
• Build and maintain a healthy sales pipeline by consistently sourcing new business opportunities.
• Develop targeted prospect lists using tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, and other lead databases.
• Execute personalized email outreach and multi-touch campaigns to engage prospective clients.
• Qualify inbound and outbound leads based on business requirements and sales readiness.
• Schedule meetings and demos between qualified prospects and the Business Development/Sales team.
• Maintain accurate records of prospects, interactions, and opportunities in CRM systems such as HubSpot, Salesforce, or Zoho CRM.
• Collaborate closely with Marketing and Sales teams to improve campaign effectiveness and lead conversion.
• Analyze campaign performance and optimize outreach strategies to improve response rates and conversions.
• Stay updated with market trends, competitor offerings, and emerging technologies to identify new business opportunities.
• Prepare weekly and monthly reports on lead generation metrics, pipeline growth, and conversion performance.

Required Skills & Qualifications

• 5-8 years of experience in B2B Lead Generation, Inside Sales, or Business Development within the IT Services or Technology industry.
• Proven experience in generating leads for Software Development, Cloud Services, AI/ML, DevOps, Digital Transformation, or Staff Augmentation services.
• Strong understanding of the B2B sales lifecycle and lead qualification methodologies.
• Hands-on experience with:
• LinkedIn Sales Navigator
• Apollo.io
• ZoomInfo
• Lusha
• Hunter.io
• HubSpot CRM / Salesforce / Zoho CRM
• Excellent prospect research and account mapping skills.
• Strong written and verbal communication skills.
• Experience in creating and executing email outreach campaigns.
• Ability to work independently and consistently achieve lead generation targets.
• Strong analytical mindset with experience in reporting and pipeline tracking.

Preferred Qualifications

• Experience working with international markets such as the US, UK, Europe, APAC, or the Middle East.
• Knowledge of Account-Based Marketing (ABM) strategies.
• Familiarity with marketing automation platforms and CRM workflows.
• Experience in IT Staffing or Staff Augmentation sales is highly preferred.
• Bachelor's degree in Business Administration, Marketing, IT, or a related field. An MBA is an added advantage.

Key Competencies

• Lead Research & Prospecting
• B2B Sales & Lead Qualification
• Account Mapping
• Email Marketing & Outreach
• CRM Management
• Negotiation & Communication
• Analytical Thinking
• Relationship Building
• Time Management
• Target-Oriented Approach

What We Offer

• Opportunity to work with cutting-edge technologies and global clients.
• Collaborative and growth-oriented work environment.
• Career advancement opportunities.
• Performance-based incentives.
• Learning and development programs.
• Competitive compensation and employee benefits.