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ETG Digital Linkedin · Posted 4mo ago

Business Development Executive

Mumbai

Linkedin
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Indexed description

Role Overview

We are looking for a driven Business Development Representative (BDR) with around 3 years of experience in the Salesforce ecosystem, who has worked across US and India markets. The ideal candidate should have a strong understanding of Salesforce products and experience in outbound prospecting, lead generation, and engaging enterprise decision-makers.

Key Responsibilities

Account & Market Research

  • Identify and research target accounts and key decision-makers across US and India regions.
  • Build and maintain a high-quality database using tools like LinkedIn, CRM platforms, and other research tools.
  • Analyze industry trends, company insights, and market signals to enable targeted outreach.

Outbound Prospecting & Social Selling

  • Execute outbound prospecting through LinkedIn, email, and other digital channels.
  • Engage with prospects across levels, including senior stakeholders and decision-makers.
  • Personalize outreach messaging based on industry, use cases, and Salesforce solutions.
  • Actively participate in relevant communities and groups to build awareness and pipeline.

Email Campaigns & Lead Nurturing

  • Plan and execute targeted email campaigns to generate and nurture leads.
  • Track campaign performance (open rates, response rates, conversions) and optimize outreach strategies.
  • Maintain consistent follow-ups to move prospects through the funnel.

Sales Collaboration & Pipeline Management

  • Qualify leads and schedule meetings for the sales team.
  • Track all activities, leads, and interactions within CRM systems.
  • Collaborate closely with sales and marketing teams to improve lead quality and conversion rates.
  • Provide regular reporting on pipeline, outreach performance, and key metrics.

Product & Market Understanding

  • Develop a strong understanding of Salesforce products (Sales Cloud, Service Cloud, Marketing Cloud, etc.) and related services.
  • Effectively communicate value propositions aligned to customer needs and industry use cases.

Targets & Performance

  • Achieve or exceed monthly and quarterly lead generation and meeting targets.
  • Continuously improve outreach efficiency and pipeline contribution.

Required Skills & Experience

  • 3+ years of experience in a BDR role within the Salesforce ecosystem
  • Proven experience working with US, UAE and India markets (any two regions is also okay)
  • Strong understanding of Salesforce products and services
  • Experience in outbound prospecting, cold outreach, and social selling
  • Familiarity with tools such as Salesforce CRM, LinkedIn Sales Navigator, email automation tools
  • Strong communication, research, and stakeholder engagement skills
  • Data-driven mindset with ability to track and optimize performance metrics.
  • Experience working in a Salesforce partner or consulting organization
  • Exposure to enterprise or mid-market accounts
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