Territory Manager (Sales) at Hepson Equipment

The Territory Manager will be a collaborative, customer-focused sales professional who works closely with Parts, Service, and Administration teams to deliver exceptional customer experiences. Preference will be given to candidates with prior agricultural or construction equipment sales experience—or a strong machinery sales background—combined with a genuine passion for the agriculture and construction industries.

This role is responsible for growing market share within a defined territory by building strong customer relationships, identifying new business opportunities, and positioning the Company as a trusted equipment and solutions partner.

Key Responsibilities

• Develop and manage strong relationships with customers within the assigned territory through regular on-site visits, proactive communication, and a deep understanding of customer needs.
• Serve as a trusted advisor to farmers and contractors by understanding their operations, challenges, and long-term goals, and recommending appropriate equipment and solutions.
• Identify, prioritize, and pursue new business opportunities to grow market penetration and revenue within the territory.
• Prospect new customers through a variety of methods, including cold calling, face-to-face meetings, referrals, networking, and industry events.
• Maintain consistent monthly contact with customers to strengthen relationships, identify opportunities, and support customer retention.
• Collaborate with internal teams (Parts, Service, Administration, and Leadership) to resolve customer issues, remove barriers, and support successful deal closure.
• Actively manage assigned accounts, sales pipeline, opportunities, and forecasts using company sales tools, ensuring accuracy and timeliness.
• Prepare and submit weekly sales activity and performance reports against established targets.
• Maintain awareness of industry trends, competitor activity, and new product offerings, introducing new solutions to customers as appropriate.
• Take full ownership of assigned accounts, demonstrating strong self-motivation, accountability, and the ability to work independently with minimal supervision.

Qualifications

• Post-secondary education in business, marketing, sales, agriculture, or a related technical field is considered an asset.
• Strong understanding of agriculture, farming operations, and agronomic trends.
• Excellent communication, interpersonal, negotiation, and conflict-resolution skills.
• Demonstrated ability to prospect, qualify, and close sales both in person and over the phone.
• Minimum of three (3) years of machinery sales experience; agricultural or construction equipment sales experience is preferred.
• Proven ability to build new business while maintaining and growing existing customer relationships.
• Willingness and ability to travel extensively within the assigned territory for customer and prospect visits.
• Valid Class 5 driver’s license with a clean driver’s abstract.

About Hepson Equipment

Hepson Equipment Inc. is your trusted authorized dealership serving the Brandon area. Our brands include Claas, Agrifac, JCB, Salford and other lines. As part of the Reesink Canada group—a subsidiary of the globally renowned Royal Reesink, established in 1786 - we are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in your new tractor or other agricultural equipment, our friendly and knowledgeable sales, financing, service and parts departments are prepared to make sure your experience is outstanding, from assisting while you're making your choice to ongoing maintenance and customization. At Hepson, we’re committed to building lasting relationships through outstanding customer care and a shared passion for helping our clients succeed season after season.

What We Offer:

• Competitive Salary, comprehensive benefits: including health, dental, vision.
• - Registered Retirement Saving Plan contributions program
• - Ongoing professional development and training
• - A positive, team-oriented work environment with a focus on employee success

We value diversity and inclusion, strive for an equitable workplace where employees can be their authentic selves, and support the diverse people and communities we serve. We do not discriminate against applicants on any protected grounds.