B2B Sales Representative

Company Description: The Innova Group is a U.S.-based business consulting and growth firm that specializes in strategic sales, marketing, and operational consulting services. The firm partners with organizations seeking structured growth through business development, market expansion, and performance optimization. The team supports companies running multiple campaigns across B2B and B2C channels, tailoring strategies and execution to each client’s goals. Services include business development strategy, direct marketing support, revenue growth planning, and operational consulting.

Role Description: The B2B Sales Representative is a full-time, on-site and hybrid/remote role based in Indianapolis, IN. This position is responsible for identifying and qualifying prospective business clients, conducting outreach via direct marketing & in-person meetings, and presenting tailored solutions that align with client growth objectives. The role includes managing a sales pipeline, preparing proposals, coordinating with internal consulting and marketing teams, and maintaining accurate records in CRM tools. The B2B Sales Representative will collaborate with leadership to refine sales strategies, meet or exceed revenue and activity targets, and provide feedback from the market to support ongoing service and product improvement.

Qualifications:

• Demonstrated experience in B2B or B2C direct sales, account management, or business development within consulting, professional services, or related industries.
• Strong skills in prospecting, lead qualification, relationship building, and consultative selling to organizational decision-makers.
• Ability to understand and communicate business consulting, marketing, and operational solutions in clear, outcome-focused terms.
• Proficiency with CRM software, sales tracking tools, and common productivity applications (e.g., email, spreadsheets, presentations).
• Excellent communication, presentation, and negotiation skills, with the ability to collaborate across internal teams and client stakeholders.
• High level of self-motivation, organization, and follow-through, with the capacity to manage multiple opportunities and deadlines.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Familiarity with B2B and B2C marketing concepts, campaign structures, and performance metrics is a plus.
• Experience working with growth-focused organizations or in a consulting environment is beneficial.