New Business Coordinator

New Business Coordinator

Department: New Business

Reports To: New Business Director

Location: Compton, Los Angeles, CA

The New Business Coordinator will support the New Business team in driving growth through new client outreach, research, relationship-building efforts, and development of outbound-facing case study and capabilities documents. This role is critical in maintaining organized pipelines, supporting lead generation initiatives, and contributing to overall awareness and positioning of Pink Sparrow. The Coordinator will work closely with internal teams to ensure alignment across opportunities and help facilitate a seamless new business process.

Essential Responsibilities:

Lead Generation & Research

• Support identification, research, and tracking of prospective clients and opportunities
• Maintain and update new business pipelines and databases
• Assist in identifying potential projects and opportunities more than 60+ days out
• Conduct market and industry research to inform outreach strategies

Outreach & Relationship Support

• Assist in outreach efforts to prospective clients and partners
• Support relationship-building initiatives across capabilities
• Coordinate follow-ups and communication with leads
• Help track engagement and provide updates on opportunity status

Additional Responsibilities:

• Assist in the development of marketing and sales materials
• Support brand awareness initiatives in collaboration with PR and social media teams
• Help coordinate participation in networking events and industry engagements
• Track and report on new business activity and pipeline progress
• Contribute insights and feedback to improve internal processes and win rates
• Support leadership in executing strategic marketing and growth initiatives
• Assist in identifying potential partnership or growth opportunities
• Assist in engagement with sister companies in identifying potential growth opportunities

Qualifications:

Required:

• Strong organizational and time management skills
• Clear and professional communication skills
• Ability to manage multiple tasks in a fast-paced environment
• Proactive, detail-oriented, and collaborative mindset

Preferred:

• Interest in business development, marketing, or partnerships
• Familiarity with agency, brand, or experiential environments
• Proficiency in AI platforms

Education & Experience:

• Bachelor’s Degree in Marketing, Advertising, Business, or related field
• Minimum of 2 years of relevant professional experience