Sales Development Representative

Sales Development Representative (Lead Generator / Teleappointer)

📍 Birmingham City Centre (Office-Based)

💰 £30,000 base + £20,000 commission (OTE £50,000)

The Opportunity

A fast-growing, high-performing consultancy in the energy sector is looking to hire a driven and resilient Sales Development Representative (SDR) to join its expanding commercial team.

This is a high-pressure, high-reward role focused on outbound prospecting, booking qualified meetings, and generating long-term pipeline. You’ll engage directly with senior decision-makers across mid-market and large corporate businesses.

This is not a high-volume, entry-level call centre role — success requires a consultative, intelligent approach to outreach.

What You’ll Be Doing

• Conduct outbound cold calls to UK businesses
• Identify and engage senior decision-makers (Directors, Owners, Finance leads, Operations)
• Book qualified meetings for senior consultants
• Obtain energy bills to support consultancy assessments
• Build and manage a pipeline of opportunities
• Log all activity accurately within CRM systems
• Handle objections and gatekeepers confidently
• Contribute to improving outreach strategy and messaging

Performance Expectations

• Baseline: ~2 meetings or bills secured per week
• Strong performance: 3+ per week
• Underperformance:
• Focus on building long-term pipeline, with sales cycles often lasting 6–12+ months

What We’re Looking For

Essential

• Experience in cold calling, telesales, or lead generation
• Confident, articulate, and consultative communication style
• Highly resilient with a target-driven mindset
• Strong objection handling skills
• Comfortable working in a fast-paced, high-pressure environment
• Able to commute to a Birmingham city centre office

Desirable

• Experience booking B2B meetings
• Background in competitive outbound sales environments (e.g. energy, utilities, telecoms, consultancy)
• Comfortable engaging senior business stakeholders

What’s On Offer

• £30,000 base salary
• Uncapped commission up to £20,000+
• Clear performance-based progression
• Full training on sector knowledge and sales approach
• Direct exposure to leadership
• Opportunity to join a high-growth business and shape a key function

Working Environment

• Fully office-based role (Birmingham City Centre)
• High-energy, target-driven culture
• Supportive onboarding with ongoing coaching

Process

• 30-minute initial video interview
• Face-to-face interview in Birmingham
• Fast turnaround with immediate hiring

🚀 Ideal start date: August 2026