Business Development Representative
Indexed description
Business Development Representative
The mission of the Business Development Representative is to initiate new relationships that generate Monthly Recurring Revenue (MRR) revenue in assigned markets. This role involves consistent outreach through calls and emails to secure appointments with qualified prospects. At Aldridge, our sales model is Account Executive-led—meaning a senior seller will often join the BDR on pre-qualified appointments. The BDR is responsible for identifying opportunities, setting those appointments, and maintaining a steady flow of activity to support revenue growth.
Key Responsibilities
Prospecting & Outreach
- Conduct cold and warm calls, direct emails, and social media outreach to prospects using Aldridge’s CRM (HubSpot)
- Create and manage prospecting lists using ZoomInfo and research on associations and events relevant to Aldridge’s Target Client Profile (TCP)
- Attend networking events to build new connections
- Call on and engage in high-level conversations with C-level executives
- Be highly responsive to prospects and customers
- Pre-qualify prospects to identify those who meet Aldridge’s criteria
- Set qualified first-time appointments with decision-makers
- Coordinate and facilitate meetings between prospect executives and Aldridge Account Executives
- Record action items and follow-ups from prospect interactions
- Maintain accurate and up-to-date records of contacts, leads, and opportunities in HubSpot
- Track all prospecting activity in the CRM
- Manage the sales process for assigned leads through handoff to an Account Executive
- Learn and follow Aldridge’s sales process and methodology
- Work independently with minimal supervision
- Maintain in-depth knowledge of Aldridge services
- Be openly accountable by clearly stating commitments and following through
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