Business Development Representative (Outbound)

We are building the outbound engine at a specialist Microsoft Dynamics 365 Business Central implementation partner. That means building the playbook, not inheriting one.

If you are comfortable picking up the phone, opening doors that nobody asked you to open, and doing it in a space where the product is genuinely credible, this is the role.

Hybrid AI Solutions Ltd delivers faster, more structured, lower-risk BC implementations for UK SMBs. Combining over 20 years of hands-on delivery experience with a proprietary 265-step framework and targeted AI capability. When you book a meeting, you are booking it for a team with a dedicated Solution Architect, a Pre-Sales Consultant, and a structured delivery model behind them.

The Role

Title: Business Development Representative (Outbound)

Type: Permanent employee

Location: UK-based

Start: Immediate

Growth path: Senior BDR, then Account Executive or Sales Specialist as you develop

What You'll Do

You create qualified pipeline from cold. In practice that means:

• Building and executing outbound prospecting campaigns targeting finance directors, operations leaders, and IT decision-makers at UK mid-market companies.
• Cold calling. Not as a last resort, but as the primary tool. You will be on the phone daily, opening conversations with people who were not expecting you.
• Writing and managing multi-touch outbound sequences: phone, email, LinkedIn, and follow-up. Messaging tailored to the account, not templated for volume.
• Researching target accounts: identifying trigger events, M&A activity, system end-of-life, new hires in finance or IT, growth signals, and timing outreach accordingly.
• Qualifying prospects against defined criteria: budget, authority, need, timeline, and technical fit for a BC implementation.
• Booking discovery meetings for the Senior Sales Specialist and Pre-Sales Consultant with enough context that the first conversation is already productive.
• Maintaining accurate activity and pipeline data in the CRM. Every call logged, every stage current, every outcome recorded.
• Using AI tools for account research, message personalisation, and call preparation; making every touchpoint sharper, not just faster.

What We Need

• 1–3+ years in an outbound BDR, SDR, or inside sales role, ideally selling B2B technology, consulting, or professional services.
• Proven cold calling ability. You have picked up the phone, had difficult conversations, and booked meetings from cold.
• Strong written communication: your outbound emails and LinkedIn messages are specific, relevant, and do not read like spam.
• Resilience and discipline. Outbound is a volume game with a rejection rate. You need to be able to sustain effort through the noise.
• Curiosity about ERP and business systems. You do not need to be a BC expert, but you need to find business technology genuinely interesting.
• CRM discipline: accurate logging, stage management, and honest pipeline reporting.
• Comfortable using AI tools for prospecting research, message drafting, and call preparation.

Why This Is Different

• You are building the playbook. Not following one someone else wrote five years ago. The outbound function is yours to shape from day one.
• The product is credible. You are booking meetings for a team with a dedicated BC Solution Architect and Pre-Sales Consultant. What you promise, we can back up.
• You will learn ERP. This is not a role where you stay surface-level forever. You will develop genuine understanding of BC implementations and the problems they solve.
• Growth path is explicit. Senior BDR, then Account Executive or Sales Specialist. The progression is planned and supported, not vague.
• AI tooling from day one. You will prospect smarter, not just harder.

Also Valued

• Experience selling into finance, operations, or IT functions at mid-market companies (£10m–£500m revenue).
• Familiarity with outbound tooling: Lusha, Apollo, Outreach, Salesloft, or equivalent.
• Background in ERP, accounting software, or business applications.
• Experience with consultative qualification frameworks (BANT, MEDDIC, or similar).

Interested?

Send a brief note and your CV to [email protected]. No covering letter required.

Hybrid AI Solutions Ltd | BC Implementation Partner | EMEA | hybridsolutions.ai