Inside Business Development Representative (IBDR) - Compact Equipment

The Opportunity

The Inside Business Development Representative, Compact Equipment, plays a critical role in driving revenue and market share growth within one of our highest potential categories. Working closely with the outside sales team and marketing group, this role is at the center of lead management and pipeline development.

As our Inside Business Development Representative, you won’t just be supporting sales, you’ll be driving them. Representing a global Tier 1 manufacturer of compact construction equipment, you will take ownership of inbound opportunities generated through our digital marketing campaigns, convert untapped leads into qualified pipeline, and directly impact revenue growth in a segment with significant upside.

This is a newly created role at Wajax with strong leadership visibility and a clear path to national scale. Success in this position won’t just be recognized, it will help shape future investment, expand the team, and open doors for career advancement.

If you’re energized by the opportunity to build something new, take ownership of results, and play a foundational role in a high-growth strategy, this could be the role for you.

The Role

• Act as the front line for compact equipment demand generation and lead management
• Serve as the bridge between Marketing and Outside Sales teams
• Own and manage all inbound compact equipment leads within a defined territory
• Maintain accurate and up-to-date CRM data to track customer interactions
• Conduct proactive outbound prospecting and disciplined follow-up
• Re-engage dormant or lost compact equipment accounts
• Deliver qualified opportunities to support Outside Sales Representatives
• Contribute to continuous improvement in lead management processes and CRM discipline

The Candidate

We are looking for a highly motivated, customer-focused individual who thrives in a fast-paced, result-driven team environment.

Ideal Qualifications Include

• Experience in inside sales, business development, or lead management
• Strong communication and relationship-building skills
• Comfort working with CRM systems and managing data quality
• Demonstrated ability to qualify leads and generate new opportunities
• Self-starter with strong time management, accountability, and follow-through
• Interest or experience in the construction equipment industry is a must!
• Ambition to grow into an outside sales or broader commercial role

The Company

Since 1858, Wajax has been a leading industrial products and solutions provider continually innovating to serve Canadian industry coast-to-coast. We work in an extensive range of industries and core sectors of the Canadian economy including energy and renewables, food and beverage, construction, industrial/commercial, transportation, forestry, mining, metal processing, and oil and gas – to name a few. Everything we do is powered by people passionate about making a difference and who are dedicated to driving Canadian industry forward. People who provide the experience and expertise that support the industries that build our cities, power our businesses, put a roof over our heads and food on our tables.

Wajax offers a total compensation package that includes competitive pay, comprehensive benefits, learning and development, as well as some unique additional “perks.”

Highlights Include

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan
• Award-Winning Health and Wellness Program.

By working with Wajax, you become part of an inclusive and diverse team that is dedicated to innovation and teamwork. We are committed to employing a workforce that is representative of the diverse communities across Canada in which we do business. As an equal opportunity employer, please inform us if any accommodation is required if contacted for an interview.

As a condition of employment, final candidates will be subject to pre-screening.

\\ Together we get more done.