Sales Specialist – Packaging and Printing

JOB OBJECTIVE

The Sales Specialist – Printing & Packaging is responsible for driving business growth through the acquisition of new clients and expansion of existing opportunities within the printing and packaging segment. The role focuses on building a strong sales pipeline, understanding client requirements, and positioning tailored solutions to meet customer needs.

The position plays a key role in supporting revenue generation by managing client engagements, coordinating with internal teams, and contributing to the successful conversion of opportunities into commercial agreements.

KEY ACCOUNTABILITIES

New Business Development

• Identify and pursue new business opportunities within printing and packaging markets
• Develop and execute client acquisition strategies to expand market presence
• Build and maintain a strong pipeline aligned with revenue targets

Sales Pipeline Management

• Generate, manage, and track sales opportunities through CRM systems
• Maintain accurate pipeline visibility and ensure timely progression of deals
• Prioritize opportunities based on volume, value, and strategic fit

Client Engagement and Solution Positioning

• Engage with clients to understand printing and packaging requirements (specifications, volumes, timelines)
• Propose appropriate solutions, materials, formats, and production options
• Prepare and support quotations, proposals, and commercial offers

Sales Execution and Deal Support

• Support the end-to-end sales cycle, including negotiations and closing activities
• Work closely with senior leadership to finalize commercial agreements
• Ensure alignment between client expectations and internal capabilities

Market Intelligence

• Monitor market trends, pricing benchmarks, and competitor activities
• Identify opportunities for product diversification and business growth

Cross-Functional Coordination

• Coordinate with Production, Planning, Procurement, and Quality teams to ensure feasibility and timely delivery
• Align on production capacity, material availability, and delivery schedules

QUALIFICATIONS, EXPERIENCE, SKILLS & COMPETENCIES

Minimum Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field

Minimum Experience:

• 4–6 years of experience in printing, packaging, or related manufacturing sales
• Proven experience in B2B sales and client acquisition
• Strong understanding of printing processes, packaging materials, and production workflows

Job-Specific Skills:

• Strong new business development and client acquisition skills
• Knowledge of printing technologies and packaging solutions
• Ability to understand technical specifications and translate them into commercial offers
• Experience in quotation preparation, pricing, and negotiation
• Strong pipeline management and CRM usage
• Ability to coordinate with production and supply chain teams

Competencies:

Business Development and Client Acquisition

Ability to identify and secure new business opportunities within the printing and packaging market.

Product & Technical Understanding

Ability to understand printing processes and packaging solutions to effectively meet client requirements.

Pipeline Management and Execution Discipline

Ability to build, manage, and prioritize a sales pipeline, ensuring consistent follow-up, accurate tracking, and timely progression of opportunities to achieve sales targets.

Stakeholder Collaboration and Influence

Ability to work effectively with internal teams and influence stakeholders to align on solutions, proposals, and deal execution, ensuring successful conversion of opportunities.